Associate Manager, Ad Operations

Job Description

Associate Manager, Ad Operations (Hulu)

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
Job Summary
Hulu is seeking a dynamic Associate Manager, Ad Operations to join the Hulu Marketing team. As a part of the Ad Operations team, you will be responsible for supporting campaigns end-to-end, trafficking tags, distributing audiences, implementing pixels and maintaining proper reporting/measurement across paid and owned campaigns. This role supports numerous high profile campaigns and requires extraordinary technical and organizational skills. If you have a passion for streaming entertainment and meet the qualifications below, this role might be the perfect fit.

Primary Responsibilities
• Document all incoming and outgoing campaigns, audiences, and pixel requests
• Implement end-to-end campaign tracking, tagging, and trafficking to ensure proper measurement of key media performance indicators
• Manage Hulu's tag library and pixel implementation
• Enhance Hulu's attribution models to optimize cross-channel measurement across digital, CTV, and linear marketing efforts
• Work with internal and external partners to build and distribute first-party data and target niche audiences
• Troubleshoot and work with ad hoc support teams to resolve implementation issues
• Ensure all marketing solutions comply with data privacy laws
Basic Qualifications
• Minimum of 4 years of relevant work experience in Ad Operations
• Knowledge of marketing platforms such as Tealium, Google Tag Manager, AppsFlyer, Kochava, Adobe Analytics, Google Analytics, LiveRamp
• Experience working across Google tech stack (CM360, DCM, DV360)
• Experience working in DSPs such as TTD or Adelphic
• Experience working in social platforms such as Meta, Snap, TikTok, YouTube
• Experience with JS, HTML
• Strong understanding of GDPR, CCPA and their impact on media buying
• An understanding of acquisition strategy, media metrics and direct-to-consumer and/or subscription-based businesses
• Experience working with data visualization tools (i.e. Tableau, Looker)
• Strong communication and presentation skills
• Ability to prioritize and juggle multiple projects in a dynamic environment
• Flexibility, proactiveness and collaborative team player mentality
Preferred Qualifications
• Entertainment industry experience
• Media agency experience

Required Education
• BA or BS degree or equivalent professional experience
The hiring range for this position in Santa Monica, CA is $78,200 to $104,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with Hulu, LLC, which is part of a business we call Disney Entertainment Television.
Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-5b7o07-18-97-14-81-42 in your application.