Full Time Job

VP, Digital Distribution

Lionsgate

Santa Monica, CA 01-26-2021
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  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description

VP, Digital Distribution (Affiliate)

Summary of Position

As an executive level position, the VP Distribution has a leading role in structuring, negotiating, developing and managing assigned account agreements for OTT partners and app retailers, building positive long-term relationships that result in favorable outcomes for Starz Entertainment (STE). Build sales, marketing and point of sale strategies for assigned accounts and engage in OTT business development initiatives to increase revenue and subscribers across Starz's OTT businesses. Create strategic partnerships with leadership teams at distribution and technology companies that result in increased value Starz. Build and execute against the Starz OTT growth strategy. Work with the Distribution, Marketing, and Product teams to position Starz Entertainment as a high profile, top performing, premium OTT video product.

Essential Duties and Responsibilities
• Develop and support execution of the Starz OTT growth strategy, including new and existing wholesale and retail app partnerships

• Manage assigned wholesale and retail app relationships and partnerships for the benefit of the organization and subscriber growth

• Negotiate wholesale and retail partner app OTT agreements and renewals

• Work closely with Business Intelligence to identify in order to identify short- and long-term revenue-generating trends and opportunities in the OTT space

• Partner with Marketing and Business Intelligence to track traffic, conversion and other key metrics to drive strategy and account growth

• Support business development opportunities to grow the wholesale and app businesses through new partnerships or developing new products and services

• Evaluate and develop subscriber and revenue growth opportunities with assigned retail app and wholesale OTT partners to maximize upside of negotiated OTT agreements. Formulate and implement strategic sales, marketing, and account relations plans to achieve goals

• Develop and maintain key relationships with assigned wholesale and retail OTT partners in programming, digital media, marketing, product management and sales leadership

• Strategize with assigned Starz OTT wholesale and app partners to understand key objectives for their respective business units in order to facilitate or expedite the sell in process of STE initiatives

• Monitor compliance of assigned OTT deals and prepare on-going executive summaries that identify issues or opportunities and present possible solutions that benefit Starz

• Work with SVP to forecast and developing annual sales goals for division, regions and/or territories; projecting expected sales volume and profit for existing and new products

• Provide guidance to the finance department for annual subscriber and revenue budgets and monitor this in conjunction with the Finance and Accounting Department. Provide periodic reforecast guidance during the fiscal year

• Work with the Product, BI, Programming, and Engineering teams to direct the development, implementation, operation, maintenance, and control of essential business, information, and operations support systems

• Create an environment that inspires, motives and guides the team toward accomplishing goals

Qualifications
• Bachelor's degree required

• Minimum 10 years' experience in entertainment and retail fields; or equivalent combination of education and experience

• Experience working in entertainment/retail at the corporate level

• Experience building long-term strategic plans in a new business environment

• Must have strong negotiation, strategic, communication and analytical skills

• Must have strong relationship building skills

• Must have a strong work ethic, integrity, and good business acumen

• Knowledgeable in Microsoft Office, Word, Excel, and PowerPoint

Key Internal Relationships
• EVP Distribution

• SVP Distribution

• President and Chief Marketing Officer

• SVP OTT Marketing

• SVP Legal and Business Affairs

• SVP Affiliate Strategy

• SVP Business Intelligence

• VP Distribution

• VP Product

• Technical Operations Team (Facilities, Network Operation)

• VP and EVP Human Resources

About the Company

Business Unit Overview

Starz
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Location
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Company Profile
Lionsgate

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space.