Job Description
Summary of Position
Lionsgate has an immediate opening for a Sr. Director, Digital Marketing. This role is responsible for developing and executing strategic digital marketing initiatives to promote movies across various online channels. The Sr. Director, Digital Marketing will collaborate with cross-functional teams, manage a range of digital marketing budgets, and leverage expertise to drive audience engagement, expand brand awareness, and maximize revenue opportunities.
Responsibilities
• Lead and mentor a high-performing digital marketing team, fostering an environment that encourages innovation, collaboration, and positivity.
• Work with team to develop and implement digital marketing campaign strategies throughout the multiple stages of a film's lifecycle, ensuring strategies remain aligned with the studio's overall marketing and business objectives.
• Oversee all digital tactics and activations, including social content, talent integrations, media creative and strategic partnerships.
• Effectively foster cross-functional collaboration to ensure digital extensions are fully integrated into the overall marketing campaign.
• Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency.
Qualifications and Skills
• Experience and confidence presenting and communicating to filmmakers, talent, and studio executives.
• Deep understanding of the digital landscape including creative, social media, digital partners, influencers and emerging technology
• Proven experience working a collaborative and fast-paced environment in the entertainment industry
• Minimum 6 years marketing experience, 4 years digital marketing experience
• Bachelor's Degree in relevant field
Nice to Haves
• Studio Experience
• Streamer Experience
Compensation
$135,000 - $150,000
EEO Statement
Nearest Major Market: Los Angeles
Jobcode: Reference SBJ-g3ze5q-3-145-119-222-42 in your application.