Coordinator, Distributed Partner Marketing

Job Description

Summary of Position

The Coordinator, Distributed Partner Marketing is responsible for supporting the judicious and creative development and execution for Lionsgate's 3rd party partner home entertainment and digital release marketing. The Coordinator has a strong attention to detail, organization skills, a creative eye, and a passion for the business of film and entertainment.

Responsibilities
• Supports building of campaign strategy and positioning guidelines, including the creation of campaign briefs, presentations, sales materials and other marketing content. Helps to facilitate communication of guidelines to department & broader division, updating as necessary.

• Manages campaign timelines: Develops deadlines for campaign based on release dates and specific needs; tracks progress of all deliverables, keeping department on pace, keeps all divisional teams informed of any changes – updating all calendars & tracking systems (Monday.com)

• Supports campaign execution by kicking off creative asset needs including trailers & key art, webpages and e-blasts and partner product fulfillment orders.

• Oversees Division's title metadata: generates synopses, key sells points, genre and relevant keywords, compiles release & preorder dates, cast & filmmaker credits, awards nominations/wins, press quotes, special features, ratings, and technical information; Inputs metadata into asset management systems of record; Approves final metadata for usage on retail websites, digital platforms, publicity & community press-facing materials and in creative materials.

• Supports Sales with B2B materials for pitch process by creating and presenting internal sales slides/presentations; coordinates with Sales & Distribution on larger retail activations; coordinates with sales team and social media on retail promotional support via Lionsgate social channels.

• Owns review and delivery of creative assets: reviews trade, retail marketing & consumer marketing materials for compliance with legal requirements and campaign positioning; ensures on-time delivery of materials to Sales, Operations, and other internal groups.

Qualifications and Skills
• Bachelor's Degree Required. Minimum 1 years' experience in entertainment field required.

• Strong communication skills along with the ability to think strategically and creatively

• Can organize, clarify, and communicate complex ideas quickly, succinctly and accurately.

• A multi-tasker who is comfortable with having many projects going at once

• Can change course, be flexible, and resourceful on short timeframes

• Collaborate effectively in a fast paced, multi-faceted environment

• Agency or work with CPG company a plus

Compensation

$45,000 - $46,000 annually

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-rn5bwo-3-145-119-199-42 in your application.