Coordinator, Consumer Marketing & Media - & LMN

Job Description

Freelance Coordinator, Consumer Marketing & Media – LIFETIME & LMN (6 months)

Contractors

Currently, all staff and non-staff are working remotely except for select roles that have an in office requirement. We value the health and safety of the people that work for us above all else, and our office re-openings will remain contingent on the course of the COVID variants and federal, state and local safety guidelines and recommendations.

The Freelance Consumer Marketing & Media Coordinator is responsible for supporting the CM&M team in the development, execution and analysis of all marketing campaigns. This person will report into the Director, Consumer Marketing & Media.

MORE ABOUT WHAT YOU'LL DO:

Coordinator, Consumer Marketing & Media Job Description:
• Work with members of the Consumer Marketing & Media team to provide support in the development and execution of all marketing elements including Consumer Marketing, Paid Media and Paid Social
• Provide administrative support to the Consumer Marketing & Media team, including scheduling meetings, maintaining tracking documents, distribution of internal communication materials and other tasks as needed

KEY TASKS

CAMPAIGN PLANNING/CONSUMER MARKETING (~40% of time)
• Manage master brief status doc and draft/distribute briefs
• Maintain and distribute show tracking documents & share appropriate insights
• Help support specialists as needed for programming deep dives
• Keep teams abreast of latest programming and production dates
• Provide updates for Lifetime & LMN corporate websites
• Maintain email signature calendar and provide assets as needed
• Support consumer engagement initiatves such as sweepstakes

PAID MEDIA / CAMPAIGN EXECUTION (~25% of time)
• Manage job requests for campaign assets (Airtable)
• Oversee deadlines and asset deliveries across multiple agencies
• Draft copy (i.e. audio, custom components, newsletters, e-blasts)
• Manage YouTube requests and link tracking
• Assit in compiling paid search images to spec
• Help provide additional ''quality control'' filter of assets before delivery

CAMPAIGN LAUNCH (~10% of time)
• Gather info/develop launch docs (including plan recaps, producers/talent decks, etc.)
• Create campaign eblasts to distribute to the company
OWNED MEDIA (~15% of time)
• Create weekly Lifetime & LMN promo running instructions
• Create Airtable entries for promo requests
• Additional tasks, such as research projects, as needed

AS NEEDED (~10% of time)
• Assist with meeting set up, document creation, etc.
• Assist with research projects

KEY DELIVERABLES
• Brief Status Doc
• Deliverable requests in Airtable
• Movie Stunt Roll-Out
• Various status docs (Social, LT team status)
• YouTube requests/links
• Paid Social captioned promos & transcripts
• Campaign launch documents/emails

Jobcode: Reference SBJ-remxm5-3-129-70-157-42 in your application.