Digital Sales Manager -/Kspr

Job Description

Digital Sales Manager - KYTV/Kspr

About KYTV/KSPR:

KY3 is part of a seven-station group in Springfield, MO. KY3 is one of the most dominant NBC affiliates in the country. KY3/KSPR covers 31 counties in southwest Missouri and northwest Arkansas.

KYCW, the high-rated CW station, also broadcasts from the same studio, and the combined newsrooms produce newscasts for all three stations. KY3 and KSPR are known for their regional and national award-winning local news, weather, and sports coverage, large-scale and numerous community service projects, and effective broadcast and digital marketing solutions. We are proud of our close connections with the communities we serve in the Ozarks.

Job Summary/Description:

The Digital Sales Manager is responsible for developing and implementing online sales strategies – focusing on increasing online revenue, planning strategic growth of digital products, growing internet advertising base, leading sales training, and ensuring profitable roll-out of new products.

Duties/Responsibilities include (but are not limited, to):
• Computer literacy, and knowledge of Microsoft Office.
• Experience with DFP.
• Strong understanding of both broadcast and interactive sales.

Essential Functions -
• Coordinates and assists the sales team with designing client proposals using the Business Growth Planner, creating online and mobile advertising strategies
• Attends Client Needs Analysis (CNA) and proposal meetings with account executives regularly to assist and develop multi-platform marketing strategies
• Responsible for cultivating and maintaining client relationships at all levels
• Responsible for optimizing the potential strategic relationships to enhance revenue and sales potential
• Apply creative management and marketing techniques to generate new revenue opportunities
• Manage, train, and lead a team of local account executives
• Perform research and develop leads of advertising agencies and clients consistently
• Effectively manage inventory. Process orders as they come in
• Investigate potential new sources using cold call techniques.
• Create presentations and materials, develop packages and sponsorships as needed.
• Foster company branding through strategic marketing plans.
• Identify and communicate site-specific ideas and programs.
• Accountable for developing customer interactivity through new technology.
• Work with account executives to resolve issues.
• Ability to maximize rates and availability.
• Ability to execute sales initiatives.
• Ability to lead and motivate a team of account executives.
• Ability to manage transactional sales activity for multiple accounts.
• Strong organizational skills and prioritizing skills within a fast-paced environment is required.
• Ability to quickly, accurately, and calmly handle the decision-making process.
• A strategic thinker is required; someone who can build and grow a business with leading brand and direct marketers.
• Must have the ability to adapt quickly to changing priorities.
• Must have the ability to make solid business decisions and implement necessary changes.
• Good follow-up skills are essential.
• Strong leadership skills are required.
• Must maintain a high level of confidentiality.
• Ability to work independently with minimal supervision, yet committed to a team environment.
• Wide Orbit, Microsoft Excel experience is preferred.
• Strong negotiation skills are required.
• Ability to communicate effectively is required.
• Must represent KYTV, KSPR, and KYCW with professionalism and integrity and maintain a positive work atmosphere by behaving in a manner that will work well with co-workers, supervisors, and customers.
• Must be highly organized and detail-oriented sales professional with excellent project management, presentation, and interpersonal skills.

Qualifications/Requirements:
• Bachelor's Degree in Marketing, Advertising, or a related degree is preferred.
• 1-3 years in broadcast sales management
• Minimum of three years of sales experience required.
• Minimum of two years digital sales experience preferred.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KYTV/KSPR-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-g47531-18-116-28-22-42 in your application.