Revenue Analytics Director
Los Angeles, CA
KTLA is seeking an innovative sales leader with a zest for the broadcast /digital sales business.
The ideal candidate will have the ability to take the market by storm. Responsible for growing KTLA's advertiser list, developing new business revenue and growing KTLA's market share through the sale of commercial television spots, specials, sports and digital assets at the highest attainable rates. Expected to develop and maintain a positive working relationship with clients and assigned/designated agencies through frequent contact in person or by telephone and to promote the station and sell available air time. Prepare sales presentations to sell commercial airtime utilizing available in-house ratings research materials, knowledge of the advertisers and agencies and their advertising needs, knowledge of the local marketplace competition and available station commercial time.
Minimum of two years buying/selling television/radio advertising in a major market, Los Angeles preferred. Requires demonstrable knowledge of the local market, rating services, new business development, multimedia, available research tools and other means for creating non-traditional revenue i.e.(internet, digital, etc.). Requires analytical and technical skills to analyze the market, package, price and sell available air time. Good verbal and written communication skills to effectively communicate with negotiate and influence internal and external contacts. Requires the ability to analyze the market and effectively sell available airtime to meet established financial goals and grow market share.
KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.