Full Time Job

Local Sales Manager - Sports


Salt Lake City, UT 06-29-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Local Sales Manager - Sports, KSTU

KSTU, The E.W. Scripps Company Ion Media/FOX station in Salt Lake City, UT is looking for a Local Sales Manager (LSM) to join our team to help support our sports initiatives as Utah NHL Team official broadcast partner. The LSM leads, coaches, mentors and collaborate with a local sales team to help local businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions involving Scripps Sports assets. This full array of advertising solutions may include platforms like Over The Top (OTT) video, social media strategies, digital display and e-mail targeting, as well as broadcast television and including sports sponsorships. Experience and knowledge Utah sports market is preferred.

• Collaborate with director, sales (DOS) and other sales managers and departments to accomplish the objectives of the station with regard to Scripps Sports team sales and sponsorships.
• Help in negotiating ratings, rates and budgets for sports with local station leadership.
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital, mobile, and sponsorships.
• Assist AE's on key client sales calls for sports sponsorships.
• Develop working knowledge of local sports landscapes and leagues.
• Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved for sports budgets.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sports sales revenue and manage department expenses so that financial goals are achieved.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients, attending sporting events or other associated functions.
• Collaborate with Scripps senior director sports revenue to support the local station.

• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 8+ years of experience in related field preferred
• Experience in Sports Business Sales on League, Team, or Media side with a proven track record exceeding revenue goals

• Strong coaching and feedback skills
• Strong ability to motivate others toward team goals
• Able to foster an environment that enables creative and innovative thinking
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organization skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms
• Proven ability to manage multiple tasks in a fast-paced environment
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-gk0x94-34-204-198-73-42 in your application.

Company Profile

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets.