Digital Media Account Executive

Job Description

Digital Media Account Executive - KSLA

About KSLA:

KSLA News 12 is the aggressive, National Edward R. Murrow award-winning CBS affiliate serving the region known as the ArkLaTex. The station is the market's leader in timely and accurate reporting of breaking news, investigative journalism, award-winning storytelling, and First Alert Weather. KSLA News 12 serves its community on all on-air, digital, and mobile platforms embracing the innovation of the industry. In the center of the ArkLaTex is the Shreveport/Bossier City metroplex where the best of Louisiana, Texas, and Arkansas culture is combined to create a vibrant and comfortable lifestyle.

Job Summary/Description:

KSLA 12 IS looking for an experienced Digital Media Account Executive to join our successful sales department. As a Digital Media Account Executive, you would be responsible for generating digital revenue by identifying prospects, developing partner-focused strategy, building presentations, negotiating and closing deals, and building long-term relationships. Ultimately, this position will increase sales and nurture client relationships at a high standard. We're searching for a passionate salesperson with a desire to help local businesses grow through digital advertising.

Duties/Responsibilities include (but not limited to):
• As a Digital Media Account Executive, you would be responsible for generating digital revenue by identifying prospects, developing partner-focused strategy, building presentations, negotiating and closing deals, and building long-term relationships
• Ultimately, this position will increase sales and nurture client relationships at a high standard
• Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level
• Answering leads in the form of incoming phone calls and emails
• Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities
• Working with AEs on comprehensive client proposals when television needs to be a part of the overall strategy
• Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts
• Managing prospects in CRM
• Meeting and exceeding sales expectations monthly, quarterly, and annually

Qualifications/Requirements:
• At least 2 years of digital sales experience
• Strategic, consultative selling experience with proven ability to navigate large and complex deals
• Proven experience in creating presentations
• The ability to work across departments to meet the targets of the digital department
• Expert negotiation skills with experience in high-level sales deals
• Excellent organizational and project management skills with the ability to multi-task, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings
• Must be results-driven, and take appropriate steps to achieve goals while taking ownership of situations as needed
• Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through
• Proven ability to build supportive and constructive relationships within and outside of the organization

Interested applicants can go to https://gray.tv/careers#currentopenings, you may type in the job title, and station call letters, or click on ''apply now'', and upload your cover letter, resume, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KSLA-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-g3wp5q-18-217-171-249-42 in your application.