Media Executive

Job Description

Media Executive

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KOLO
Gray Digital Media and Gray Television is a team of professionals that gets the job done. Many of our employees have been with the company for years, and they pride themselves on their expertise and their ability to s/ucceed. While Reno/Tahoe is a 100+ market, it has all the characteristics of a much larger West Coast market. In fact, some say Reno has a superior lifestyle and outdoor activities to its much larger neighboring markets. For these and many other reasons, we are able to attract top-notch individuals.
We pride ourselves on not limiting ourselves to the ''news conference or press release journalism'' stories that are easy to get. Our journalists know they need to tell stories on issues that matter to the northern Nevada community and our viewers. Much of the station's identity is from KOLOCares, a program designed to better serve Northern Nevada through the wonderful non-profit organizations that are part of the community. KOLOCares was recently honored by the National Association of Broadcasters' Celebration of Service to Community Award. Every station is tasked to serve its community, but KOLO takes pride in finding unique ways to help our non-profit partners reach their goals. Reno has an illustrious history of boom or bust, and right now the area is booming! Life in Reno/Tahoe is not just about work. Northern Nevada boasts remarkable outdoor activities highlighted by the spectacular beauty of Lake Tahoe, world-renowned ski resorts in the Sierra, trout fishing in the Truckee River and Pyramid Lake, placid campgrounds, miles of hiking and biking trails, and, yes, casinos. San Francisco, Yosemite, and Napa Valley are all an easy drive for a weekend getaway. Many Northern Californians spend their weekends in Reno, especially with the summer festivals that feature balloon races, air races, Hot August Nights, and the nation's largest BBQ rib festival. There is always something happening in Reno, the ''Biggest Little City in the World.''
Job Summary/Description:
KOLO-TV/Telemundo has an opening for a Media Executive. The individual will help maintain and develop new digital and broadcast television business by positioning and selling all Gray Digital Media and Gray Television advertising platforms, which include a full suite of digital products and services, KOLO-TV Reno, Telemundo Reno, CW, MeTV, and Silver State Sports & Entertainment Network.
Duties/Responsibilities include, but are not limited to:
• Generate revenue and meet monthly goals through effective outside sales techniques
• Develop new business and create results for clients through creative and effective targeted campaigns
• Research and build campaign solutions, including overall branding and creative, and ensure campaign execution meets client expectations
• Establish trusting relationships with clients, community, and Gray Digital Media/Gray Media and meet all commitments with adequate preparation, delivery, and follow-through
• Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, and hiring
• Meet or exceed revenue targets for existing and new business, as well as corporate initiatives, by developing a strategy to supportthe achievement of goals
• Grow share of clients' advertising spend while increasing their overall spend
• Support quality deliverables to drive client results
• Support the collection of receivables
• Build and enhance sales skills, to include effective storytelling, prospecting and relationship-building, negotiation, closing
Qualifications/Requirements:
• Previous sales experience preferred, and a passion for contributing to a sales team with a positive mindset
• Driven by practical results, opportunities to learn, and opportunities to assist others with intention
• Effective relationship building, customer service, communication, and negotiation skills
• Superior business acumen related to new media, digital interactive initiatives, and social media required
• Ability to quickly recover from adversity
• Ability to effectively communicate, build rapport and relate well to all kinds of people
• Professional appearance is a must
• Reliable transportation, valid driver's license, and a satisfactory driving record
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KOLO-TV/Gray Media is a drug-free company

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Jobcode: Reference SBJ-j665ob-216-73-216-117-42 in your application.