Media Executive

Job Description

Media Executive

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KOLN:
Gray Media is a leader in the media and advertising industry, helping brands connect with audiences through innovative digital and television advertising solutions. We provide a full suite of advertising services, ranging from creative content development to targeted digital campaigns, empowering our clients to reach their marketing goals.
Job Summary/Description:
The Media Executive is a sales role responsible for identifying, qualifying and acquiring new prospects and connecting them with our innovative marketing solutions to help them grow their business. This is a role focused on acquiring high-quality clients with significant short and long-term revenue potential.
Client Relationship Management: Serve as the primary point of contact for assigned clients, build strong relationships, and understand their marketing goals, strategies, and advertising needs.
Sales and Revenue Growth: Research and identify new revenue opportunities within existing accounts and warm and cold sales leads. Proactively pitch our advertising products, packages, and platforms to drive revenue growth. Manage an active pipeline of potential revenue to meet new business and budget goals.
Proposal Development and Presentation: Develop compelling and creative sales presentations based on a thorough client needs analysis. Effectively and persuasively communicate marketing solutions to existing and prospective advertisers.
Campaign Execution: Collaborate with clients and internal teams to ensure timely delivery of all campaign components and accurate reporting and invoicing.
Performance Analysis and Optimization: Monitor, analyze, and report on campaign performance metrics. Provide actionable insights and recommendations to optimize campaign outcomes.
Industry Awareness: Stay updated on industry trends, digital media innovations, and competitive landscape. Bring new ideas and best practices to client strategies to build productive and long-lasting relationships.
Qualifications/Requirements:
* Experience in B2C or B2B outside consultative sales
* Proven track record of successful account management and revenue growth
* Excellent verbal and written communication skills
* Effective prospecting and revenue pipeline building skills
* Ability to think critically and creatively to design solutions for unique marketing needs and business challenges
* Strong organization skills to manage multiple clients and projects simultaneously
* Confidence selling to and building relationships with business executives, including Owners, Chief Executive Officers, Chief Marketing Officers, and Marketing VP's and Managers
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KOLN-TV/Gray Media is a drug-free company

''

Jobcode: Reference SBJ-d5x1m1-216-73-216-50-42 in your application.