Digital Sales Manager

Job Description

KNWA/KFTA/KXNW in Fayetteville, AR is seeking a Digital Sales Manager. This position is an integral part of the sales management team. The DSM is a progressive, creative thinker who can conceptualize, execute, and close revenue producing ideas that connect our advertiser's goals to our multimedia digital properties, including, but not limited to, the station websites, apps, social media, off-site partners, and marketing services.

This position works with the Local Sales Manager in business development for the overall operation; specifically championing digital sales. This position reports directly to the Director of Sales.
• Drive local digital revenue growth for the station and company; take revenue share out of the market and create new digital business - be a part of every local advertiser's budget.
• Work at a partnership/consultative level as an expert in digital advertising with account executives, agencies, and advertisers.
• Works with sales management in revenue strategy, expense management, training, and overall cross-media revenue production.
• Oversight of all digital sales products, inventory management and pricing strategies.
• Ability to forecast revenue, develop and sustain a business plan to exceed the digital sales budget.
• Management of the digital sales pipeline, including the formation of individual AE budgets.
• Coach and deliver sales presentations in tandem with AE's.
• Create strong business relationships and develop a sense of team with the AE's and assist with prospecting, building plans, negotiating, and closing deals.
• Ability to train all new AE's on all things digital
• Brainstorm creative digital promotions that leverage the digital and broadcast assets.
• Develop and deliver best practices for digital knowledge among the sales department and clients.
• Work with the corporate digital team on corporate led sales initiatives and group sales projects.
• Work with third party vendors to support digital initiatives including ad operations, creative, marketing services, analytics partners, contesting and email programs, lead generation, search, and others.
• Produce reporting, and other support functions of Interactive.
• Requirements & Skills:
• 5 years or more experience in sales, promotions, or marketing required. Digital advertising experience preferred. Sales management experience a plus.
• Ability to translate and communicate problems into opportunities.
• Presentation experience, excellent written and verbal communications essential.
• Creative thinking essential.
• Ability to manage multiple projects, manage time wisely, and prioritize projects and people.
• Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, and social media

Jobcode: Reference SBJ-r0q8om-3-140-250-173-42 in your application.