Digital Content Manager

Job Description

Digital Content Manager

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring
Salary/Wage:
$48,000 - $51,000/yr
Shift and Schedule:
Mon. - Fri. (8:00 am - 5:00 pm) Days and Shifts may vary depending on need
Job Type:
Full-Time
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Job Summary/Description:
KKTV is searching for a digital news leader and innovator to grow audience and direct creation of local news content across digital, mobile app, streaming, and social media platforms. We are looking for a talented and experienced Digital Content Manager to join our team focused on transforming our stations' brands into 24/7 digital news operations. The application deadline is 3/11/2026.
Duties/Responsibilities include, but are not limited to:
- Lead the digital content team and direct digital strategy focusing on website, mobile app, and streaming audiences.
- Lead the overall newsroom content strategy, developing workflows that deliver content 24/7 across current and future platforms.
- Lead newsroom responses to breaking news and disruptive weather, ensuring a digital-first approach to serving the audience.
- Champion the creation of digital-specific content, including, but not limited to, vertical short-form videos, longer-form text/visual content, and unique content for our emerging streaming platforms.
- Evolve content for social media channels.
- Analyze and share digital metrics to inform editorial and strategic decisions.
- Participate in ongoing newsroom training to implement best practices in creating digital content appropriate for various platforms and social media channels.
- Participate in Gray Media's collaborative efforts to evolve digital, streaming, and social strategies.

Qualifications/Responsibilities:
- Bachelor's degree in journalism, mass communication, or equivalent professional experience.
- Demonstrable experience in digital journalism; broadcast-related experience preferred.
- Demonstrable experience with content management systems.
- Demonstrable experience analyzing audience data; knowledge of Google Analytics, Chartbeat, and Social NewsDesk preferred.
- Demonstrable experience working with newsroom computer systems and non-linear editing platforms.
- Previous leadership experience, including strong organizational and communication skills.
- Ability to work flexible schedules, including periodic on-call assignments as part of the newsroom leadership team.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KKTV-TV/Gray Media, Inc. is a drug-free company

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Jobcode: Reference SBJ-5bzpwe-216-73-216-222-42 in your application.