Specialist, Integrated Digital

Job Description

Apply to join the KHON Team!

The Integrated Digital Specialist (IDS) is responsible for supporting sales in generating and growing digital marketing service revenue for the company. The IDS will be the market's subject matter expert on digital services and the stations core digital asset to achieve budgeted revenue goals. The IDS will achieve this by professionally and effectively selling with sales executives and sales management the Nexstar Digital suite of digital marketing services/products (including targeted video and display, OTT/Connected TV, social media marketing, targeted responder email, SEO/SEM, sponsorships, and more) with the objective of advancing client objectives and achieving client KPIs.
• Digital marketing services sales lead and subject matter expert in your market.
• Work with Digital Sales Managers and Sales Executives to develop and execute go-to market sales strategies and tactics that result in exceeding personal and company revenue targets.
• Establish, maintain, and grow meaningful client relationships.
• Working in conjunction with Sales Management and Sales Executives to generate new digital marketing services business and grow business from existing clients.
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients.
• Meaningful contributor in meetings on digital marketing topics (ex. best practice sharing, industry trends).
• Successfully facilitate, execute, manage, optimize, and analyze digital marketing campaigns
• Consistently communicate with Account Executives and clients on campaign management, reporting and optimization opportunities.
• Requirements & Skills:
• BA or BS in Business, Marketing, Advertising or Communications preferred.
• Experience in digital marketing or media sales preferred.
• Preferred Google Ads Certification and strong Google Analytics skills a distinct advantage.
• Social media advertising experience.
• Strong digital marketing knowledge and the ability to develop effective strategies for exceeding client goals.
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
• Be an effective, trusted partner with the market's sales team in generating new digital revenue.
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills, and attention to detail.
• Ability to deliver uncompromising customer support.
• Proven ability to meet and exceed sales goals
• Resourceful, self-motivated and a skillful multi-tasker
• Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems

Jobcode: Reference SBJ-g30714-52-15-63-145-42 in your application.