Director Of Marketing

Job Description

Director Of Marketing - KHNL

About KHNL & Hawaii News Now:

Hawaii News Now (KGMB/CBS – KHNL/NBC – K5/IND – TELEMUNDO HAWAII) in Honolulu, Hawaii is seeking a Director of Marketing to own our marketing efforts across the Hawaiian Islands and beyond. This role provides expertise and support to News, Digital, OTT, Sales and other local content efforts for multiplatform creative strategies. If you love culture, diversity and the aloha spirit, it's all here for you.

Job Summary/Description:

The candidate must be a leader, coach and trainer with a proven track record as a broadcast Marketing leader. The DM works closely with the News Team to create image and topical promotion. The candidate will oversee art and graphic design as well as create and implement social, streaming and digital marketing strategies. The DM works closely with the sales departments to help develop and execute revenue-generating ideas. Candidate will also work closely with the General Manager on community focused projects.

The successful candidate will be responsible for (but not limited to) the following:
• Lead the Marketing Department.
• Work closely with General Manager and other department heads to manage and execute initiatives to enhance the stations internal and external image.
• Collaborate with News Leadership on strategy for image and topical marketing messages across all platforms.
• Work with sales managers to enhance presentations and promotional opportunities.
• Create and oversee the stations marketing plan.
• Review marketing plan with Department Heads quarterly.
• Assist in commercial production, contests/promotions.
• Lead promotion of our community affairs and outreach efforts.
• Protect the brand with a strong understanding of rules and regulations for Network and other copyright guidelines.
• Develop and foster ongoing positive professional relationships with clients and the public.
• Write, film, and produce commercials and promotions as needed.
• Manage and oversee local event sponsorships
• Review and understand the ratings systems.
• Facilitate ongoing training for your team to ensure they are up to date on the latest promotion and commercial production techniques and technology.
• Create and manage annual operational budget for the department.
• All other duties assigned by the General Manager.

Qualifications/Requirements:
• This individual is a hands-on leader, skilled in multi-platform marketing, outside media delivery, client creative services projects, and communications and community relations activities. Exceptional leadership, organizational and strategic thinking skills required to implement market research recommendations and achieve goals in audience development and revenue growth.

The DM manages a creative team to produce award-worthy, audience-motivating promotion that will expand the station's rapidly growing digital and broadcast media presence. The DM is also responsible for the station's overall marketing strategy, including outside media planning and team skills training and cross training. Candidate must be a strong writer with exceptional interpersonal skills. The DM is responsible for all marketing strategies and brand management, as well as handling public relations and community-related activities. Candidate must be an effective communicator. They must foster a vibrant and positive work environment.

Candidate must meet deadlines and have strong attention to detail/good follow-through and ability to edit video.

Bachelor's Degree in Marketing, Advertising, Film/Video or related field preferred. Experience in a marketing leadership position required. Send creative reel demonstrating advanced knowledge of video production, especially Adobe Premiere, Adobe After Effects and DSLR cinematography.

Qualified, interested applicants may go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-g383x4-18-191-174-168-42 in your application.