Full Time Job

Local Sales Manager


Bakersfield, CA 06-10-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Bakersfield CA, KGET 17 has a full time opening for a Local Sales Manager. Lead the Top Sales Team in Bakersfield's #1 News Station. This is an opportunity for a leader with the right qualities who creates a positive culture through strong leadership, clear direction, effective coaching, a proven recruiting track record, and a vision of long-term success.

We are seeking a dynamic, team-focused, results-driven Sales Manager. The ideal candidate will have a strong background in leading high-functioning teams of sellers focused on broadcast and digital advertising solutions. This role requires a strategic leader, who can drive revenue growth through innovative multi-platform sales strategies while expanding relationships with clients.

As a KGET 17 Local Sales Manager, you'll steer our local sales team to success in a dynamic environment.

About KGET-17 News Sales Team: At KGET 17, our dynamic, experienced and highly motivated sales team proudly holds the position of the top sales team in the market at the #1 dominant station in Bakersfield, CA. Our experienced consultants provide a one-stop-shop approach to all your marketing needs, delivering customized solutions that tackle even the most challenging business demands. Through innovative strategies, we reach a wide audience across multiple screens and platforms, ensuring maximum visibility for our clients. Committed to being trusted partners, we collaborate closely with clients every step of the way, from initial consultation to detailed reporting. At KGET 17, our number one priority is driving success for your business.

• Reports to the Director of Sales and leads a team of sellers in developing and executing sales strategies that result in driving revenue for our partner advertisers while exceeding our business revenue targets.
• Inspire, coach, and train your team of local Account Executives to exceed their goals.
• Drive local revenue growth and increase revenue share for the station and company. KGET 17 is a NBC, Telemundo, and The CW Affiliate.
• Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue.
• Drives new business development.
• Oversight of all TV and digital sales products for your unit.
• Drives accountability for AE's to achieve budgets across all revenue streams.
• Coach Account Executives to enhance skills in prospecting, strategies, negotiating, and closing deals across all platforms.
• Assist with recruitment of talented sales professionals.
• Makes decisions regarding hiring, evaluation, promotion, and operation of account executives and sales assistants, and Studio 17 staff.

• Prefer a minimum of three years' experience leading account executives, preferably in the broadcast and digital field.
• Experience guiding, directing, and motivating a team, including setting performance standards and monitoring performance.
• Experience executing long-range objectives set by the Director of Sales.
• Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.
• Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated.
• Ability to multitask and prioritize with multiple pending deadlines.
• Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, OTT/CTV, behavioral and contextual targeting
• Very strong computer skills, proficiency in PowerPoint, Excel, Word, Teams, Zoom, Facebook, etc.
• Experience with Wide Orbit, Matrix, Nielsen, ComScore and media sales is a plus
• Able to promote a winning, positive, sales culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
• Valid driver's license with an acceptable driving record

Compensation Package Range $120,000 - $145,000

Jobcode: Reference SBJ-gx09qq-3-92-91-54-42 in your application.

Salary Details
Salary Range: $120,000 to $145,000 Per Year ($ USD)
Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.