Full Time Job

Local Sales Manager


Bakersfield, CA 08-28-2023
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Local Sales Manager, KERO

The E.W. Scripps, KERO station in Bakersfield, CA, has a great sales leadership career opportunity available. The Local Sales Manager leads, coaches and mentors a local sales team to help local businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting, as well as broadcast television.

• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Organize, direct and manage the execution and performance of a team of local sales Account Executives.
• Negotiate ratings, rates and budgets.
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
• Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources and tools provided to build effective sales strategies.
• Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Oversee accounts receivable and credit policies.
• Develop and implement pricing and packaging to fill needs of both client and station.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.

• Bachelor's degree in business or related field or equivalent experience preferred.
• Generally, 7+ years proven success in media sales.
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required.
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

• Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly.
• Strong coaching and feedback skills.
• Strong ability to motivate others toward team goals.
• Able to foster an environment that enables creative and innovative thinking.
• Strong influencing, selling and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
• Strong time management and organization skills.
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.).
• Proven ability to manage multiple tasks in a fast-paced environment.

• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Full benefits; medical, dental and vision.
• Retirement savings plan with company match.




Annual Salary: $130,000.00 - 165000

Pursuant to local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

WHAT WE OFFER (Additional Benefits):
• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

Jobcode: Reference SBJ-gqe39m-44-197-111-121-42 in your application.

Salary Details
Salary Range: $130,000 to $165,000 Per Year ($ USD)
Company Profile

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets.