Account Executive

Job Description

Account Executive

Are you ready to help local businesses thrive through innovative advertising solutions? As an Account Executive at KERO in Bakersfield, CA, you'll connect businesses with their customers through compelling multi-platform advertising campaigns. You'll serve as a trusted advisor to clients, creating customized solutions that deliver real results across broadcast television, OTT video, search strategies, social media, digital display, and email targeting.
WHAT YOU'LL DO:
• Sell advertising solutions to local and regional businesses and advertising agencies
• Apply the Scripps Sales Process to analyze customer needs and develop customized advertising solutions that provide returns on investment
• Facilitate customers' ability to leverage our full array of digital marketing options
• Independently prospect, secure appointments, perform needs analysis, develop solutions, present and close sales to develop new business
• Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates
• Serve as a trusted advisor with clients, provide best-in-class customer service, grow accounts, and gain referrals
• Perform client services including media avail negotiations, presentation preparation, copywriting, and collection of revenue
• Effectively manage your sales funnel using CRM systems, monitoring and achieving key performance indicators
• Contribute to creative campaign development through client communication, storyboard creation, and production assistance
• Build and maintain strong client relationships, including entertaining prospective and existing clients
• Perform routine administrative functions including makegood resolution, CRM updates, and communication with sales leadership
WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 2+ years of proven sales success is preferred
• Experience in strategic account management, broadcast ratings, and digital execution preferred
• Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company-required insurance limits
WHAT YOU'LL BRING:
• Highly self-motivated and goal-focused mindset
• Creative and innovative thinking abilities
• Strong influencing, selling, and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation abilities
• Exceptional verbal and written communication skills
• Outstanding presentation abilities in various settings
• Strong time management and organizational skills
• Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
• Working knowledge of Google Office and virtual conferencing platforms
WORK ENVIRONMENT:
• Typical office and client sites
WHERE YOU'LL LIVE, WORK AND PLAY:
Bakersfield offers the perfect blend of urban amenities and small-town charm in California's Central Valley. As the 9th largest city in California, you'll enjoy a lower cost of living compared to coastal cities while still being just a short drive from Los Angeles, the Sierra Nevada mountains, and beautiful beaches. The city boasts a rich cultural scene with the historic Fox Theater, Bakersfield Museum of Art, and a thriving local music tradition known as the ''Bakersfield Sound.'' Outdoor enthusiasts will appreciate nearby recreational opportunities at Lake Isabella, the Kern River for whitewater rafting, and hiking trails in the surrounding mountains. With a diverse and growing economy, excellent schools, and a warm community spirit, Bakersfield provides an ideal setting for both professional growth and quality family life.
#LI-Onsite
COMPENSATION RANGE:
Annual Salary: $50,000.00 - $55,000.00
Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.
WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-866m36-216-73-216-71-42 in your application.