Full Time Job

Digital Executive Producer


Dallas, TX 03-09-2023
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  • Paid
  • Full Time
Job Description
KDAF CW33 Dallas/Ft. Worth seeks an experienced Digital Executive Producer to create content for our world of online content. You'll be given day-to-day control over creating FUN lifestyle online content in the 5th largest market in the country.

This role is responsible for updating our local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report evergreen, ''Always Fun'', lifestyle-driven content. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

The Digital Executive Producer leads the transition from broadcast focused teams to multi-platform teams through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

You will work directly with the Creative Services Director and the entire content team at KDAF/CW33 to produce fun, lifestyle content on your own and alongside our upbeat shows over the air.

KDAF is owned by Nexstar Media Group and is located in the home market of the largest local broadcasting company in the United States. Nexstar is one of the world's leading diversified media companies.

Position Responsibilities:
• Develops and leads winning strategy for station web content
• Expert in social media platforms (Facebook, Twitter, Instagram, etc.)
• Reviews copy and will correct errors in content (grammar, punctuation, etc.)
• Produces reports for all platforms
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
• Monitor all forms of media (print, TV, digital, blogs and social) and always be on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.
• Build positive working relationships with broadcast staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.

Skill/ Experience Requirements
• Degree in journalism; daily newspaper or news/entertainment site experience required; live, working web samples and/or print pages preferred
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
• Experience in digital content and journalism
• Clever headline writer that gets readers to click
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Capable of researching, interviewing and writing original news articles
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Strong communicator
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Complete duties as assigned

Jobcode: Reference SBJ-gpe9p0-3-236-209-138-42 in your application.

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.