Promotions Manager

Job Description

Promotions Manager

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KCTV:
KCTV5 is the CBS affiliate serving the Kansas City metropolitan area.
Job Summary/Description:
KCTV5 / KSMO Kansas City has an immediate opening for a Creative Services - Promotion Manager. If you are one of the best at creating Image campaigns, Targeted Special Reports, Proof of Performance, and Community-driven initiatives, then we want you! Working in tandem with the Creative Services Director, the Promotion Manager is responsible for developing, creating, and supervising video, social, and digital content for Kansas City's premier CBS affiliate. In addition, this position will also assist in placing outside media, wide orbit scheduling, commercial production, and any other content-based projects.
Duties/Responsibilities include but are not limited to:
• Supervise Creative Services producers – helping with content creation, copywriting, graphic design, and advanced production.
• Create and develop advertising campaigns for News, Sales, and Community-based programs.
• Create, review, approve, and revise copy as assigned.
• Work with producers and the Creative Services Director to create branded marketing campaigns.
• Develop and produce unique and creative/branded station content for our digital platforms.
• Work with News managers and EPs to obtain the best content/moments of our news products that demonstrate our brand to viewers/users.
• Serve as a liaison between News, Sales, and Creative Services.
• Present fully realized campaigns during pitches
• Help to grow our news audience and engagement on all digital platforms
• Create contests and giveaways to drive tune-in to assigned programs.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• The Promotions Manager is responsible for exceptional video production, including writing, directing, cinematography, editing, and a working knowledge of motion graphic design
• Work with the unit's writer/producers to create innovative and branded news, marketing materials for the station on-air, the station website, station social sites, and all other mobile platforms.
• Works with the design director, graphics hub, and Creative Services Director to create necessary news branding graphic elements for all station platforms.
• Works with Creative Services writer/producers to create innovative marketing messages for sweeps pieces and news events.
• Create news marketing social posts targeted to align with all on-air news promotional efforts.
• Works with CSD to manage news promotional ad avails on all digital - web/mobile and social media advertising – including YouTube and Google Ads.
• Work with the Creative Services Director to organize branded social efforts by tracking goals, evaluating posts, and developing best practices
• Work with the Creative Services Director to educate producers in developing successful news promotion writing styles and innovative editing techniques
• Track metrics and determine the success of content/coverage marketing programs.
• Work with the Creative Services Director to organize/plan strategic community outreach for the station.
• Perform all other marketing duties as assigned by station management.
Qualifications/Requirements:
• Experience in innovative writing, editing, and producing branded content
• Experience producing digital content
• Familiarity with Graphic design and project execution.
• Strong understanding of web/social trends and technology
• Non-linear editing skills
• Advanced video production skills
• Ability to work under daily deadline pressure
• Exceptional verbal and written communication skills
• Proficiency in English grammar, spelling, and punctuation
• Outstanding organizational and critical thinking skills
EQUIPMENT/SOFTWARE USED:
• Microsoft Office
• Adobe Creative Programs – Photoshop, Premiere, After Effects, Illustrator
• Black Magic, Panasonic, and Sony 4K Camera Systems, Panasonic HD-ENG-based cameras
• Advanced Production Lighting
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KCTV-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-qk3e39-18-97-14-88-42 in your application.