Media Executive

Job Description

Media Executive

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KALB:
KALB is an NBC affiliate, located in Alexandria, LA. We also own the CBS and CW affiliates in the market (NALB and OALB, respectively). KALB is owned by Gray Media, one of the fastest-growing broadcast and digital media groups in the nation. KALB produces a total of 24 hours of Live news programming per week. A market leader in News, digital, and social media, KALB Newschannel 5 is home to award-winning reporters and the recipient of the Louisiana Association of Broadcasters ''Station of the Year'' award. Central Louisiana, a vibrant, diverse, stable community, is a great place to live and work. A community with a rich history, full of hard-working, caring people, striving to make Central Louisiana the place they call home.
Job Summary/Description:
KALB has an opportunity for a success-oriented professional with a proven digital sales background to join our team. This position will primarily work in the Alexandria, La area. The Digital Marketing Consultant role is responsible for the development, retention, and growth of digital revenue. The DMC will design and sell digital advertising/marketing solutions using the latest advertising products (programmatic, OTT, Email, Social, SEM, SEO). The Digital Marketing Consultant will report directly to the Digital Sales Manager.
Duties/Responsibilities include, but are not limited to:
- Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy
- Meet or exceed sales expectations and manage your book of digital sales revenue using client management tools and software
- Learn and master Gray Digital Media advertising products, services, and guidelines currently and as offerings evolve
- Develop, retain, and grow client relationships
- Create and present digital advertising/marketing proposals
- Communicate and collaborate effectively and respectfully internally and with Corporate Gray Digital Media teams and externally with clients
Qualifications/Requirements:
- Previous successful experience selling digital solutions preferred but willing to train the right person
- Demonstrates intellect, drive, executive presence, and sales acumen
- Ability to prospect and network with business decision-makers within all sizes of organizations
- Proven experience building professional client relationships
- Superior multi-tasking skills with the ability to work cross-functionally and handle multiple tasks daily
- Excellent troubleshooting and problem-resolution skills
- Possess superb written and verbal communication skills and be able to communicate effectively in both individual and group settings.
- Ability to create presentations
- Proficient with Microsoft Excel, Word, and PowerPoint and understanding of G4 analytics a plus
- Must have a valid driver's license with a driving record that meets company policies. (will be verified as a condition of employment and checked regularly throughout employment)
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KALB-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday
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Jobcode: Reference SBJ-23o252-216-73-216-105-42 in your application.