Marketing Campaign Manager

Job Description

WHO ARE YOU?

Do you enjoy dance music? Do you excel at the event marketing and strategy? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the marketing space. Is this you? Read on…

THE ROLE

The Marketing Campaign Manager will be responsible for leading and executing content distribution strategies across new media platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This position will be fully in office.

RESPONSIBILITIES
• Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization
• Oversee and manage day-to-day marketing plan implementation and budgets
• Analyze past performances of related events to determine how to reach targeted demographic for maximum ticket sales
• Oversee effective street team and grassroots marketing efforts with internal teams and local market contacts
• Drive integration of our paid marketing and social media strategies
• Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamline communication
• Maintain and build relationships with outside media, vendors, partners and shareholders to accomplish daily objectives
• Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships
• Research, understand, measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals
• Ensure all asset requests are completed timely to keep campaign on schedule
• Provide valuable insight, development, and implementation in continuous process improvement initiatives
• Maintain an understanding of and execute against music entertainment and other industry trends
• Manage full employee lifecycles (recruiting, hiring, onboarding, training, performance management) for members on the team directly and partnering teams
• Recruit, hire onboarding and train various team members
• Other special projects and tasks as assigned as needed
• Some travel may be required (economy)

QUALIFICATIONS
• Bachelor's Degree in Marketing or related field
• 5+ years' experience in entertainment marketing or event production background preferred
• Strong multi-channel marketing experience including social/digital media
• Successful management of multiple clients, teams, and budgets
• Solid knowledge of online marketing tools and best practices
• Demonstrable experience with SEO/SEM, Google Analytics, Facebook Analytics and CRM software
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms
• Strong understanding of social media platforms, trends, and measurement approaches
• Knowledge of digital media planning, buying, and optimization
• Familiarity with maintaining, managing, and optimizing paid marketing campaigns
• Strong to expert understanding of CRM, acquisition strategies and loyalty programs

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels and busy environments while working on various site locations
• Must be willing to travel to work and travel to events during holidays, evening, and weekend hours, as required, to meet deadlines and work events

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Jobcode: Reference SBJ-ro7n44-216-73-217-10-42 in your application.