Director, Marketing

Job Description

WHO ARE YOU?

Do you enjoy dance music? Do you excel at the event marketing and strategy? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the marketing space. Is this you? Read on…

THE ROLE

The Festival Marketing Director's purpose is to drive ticket sales short term and grow brand love long-term. The role is accountable for multiple integrated festival campaigns across the entire marketing mix. The FMM creates the marketing plan, manages the execution, monitors effectiveness, and optimizes campaigns to deliver results. This role requires excellent project management- and collaboration skills. This position reports to the Head of Marketing. This is not a remote position.

RESPONSIBILITIES
• Lead the creation of impactful, integrated festival marketing campaigns that drive brand awareness, consideration, and conversion (ticket sales)
• Oversee and manage the day-to-day execution of the marketing campaigns, delivering campaign on time, on budget, and on target.
• Lead the timely creation of festival brand assets following creative direction, or brand guidelines
• Own the festival marketing budget including:
• Creation, approval, and reporting of budget with Event Producer
• Oversee and track all Accounts Payable on behalf of all marketing initiatives
• Oversee see design briefs for project designers
• Oversee RFPing (creation, fulfillment, tracking) for 3rd party vendors - designers, web developers, analytics, OOH vendors, and other relevant vendors
• Create, collaborate, and execute new marketing initiatives that drive excitement for our festival brands with existing headliners and new audiences.
• Plan, analyze and evaluate performance of ongoing events to optimize towards benchmarks
• Build and maintain relationships with outside media, vendors, partners, and stakeholders that contribute to successful marketing campaigns
• Drive promotional opportunities, including contests and sweepstakes, national programs, and sponsorships
• Maintain an understanding of and execute against music entertainment and other industry trends

QUALIFICATIONS
• Bachelor's Degree in Marketing or related field
• 10+ years' experience in entertainment marketing or event production background preferred
• Strong multi-channel marketing experience including social/digital media
• Strong project management skills
• Ability to be strategic and creative
• Solid knowledge of online marketing tools and best practices
• Demonstrable experience with SEO/SEM, Google Analytics, Facebook Business Manager and CRM software
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms
• Strong understanding of social media platforms, trends, and measurement approaches
• Knowledge of digital media planning, buying, and optimization
• Strong to expert understanding of CRM, acquisition strategies and loyalty programs

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels & busy environments
• May work in drastic temperature climates
• Must be willing to work and travel to work during night, evening and weekend hours, as required, to meet deadlines
• Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa

Jobcode: Reference SBJ-rejp20-3-146-35-203-42 in your application.