VP, Digital, Media

Job Description

Who We Are:

IMG's digital team provides Consultancy and Agency services to accelerate the digital performance of the biggest names in sport. We create and execute strategy, produce engaging content, improve the use of social media and can help you deliver against your wider business objectives. We build teams and select the best technology partners to improve the way digital is used to engage and inspire fans, build brand profile and generate revenue.

Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The IMG digital team started life as an independent agency called Seven League, in 2012. It was acquired by Mailman Group in 2018, and when Mailman Group was itself acquired by Endeavor in 2021, Seven League joined IMG. Since 2023, when the original name was retired, this team has been IMG's digital team, and for the first time in two years, it's seeking a Vice President, as part of its senior leadership team.

IMG's digital team works with sports rightsholders on their digital presence. This includes consultancy services, where a rightsholder's current digital presence is fully audited, then re-strategised, then rebuilt, as well as agency services, a hands-on team that runs content channels and paid media for clients. These elements feed directly into digital commercial, which now sits within IMG's wider commercial teams, ensuring that we put rightsholders on the road to digital being a revenue generator, not a cost centre.

Who You Are

The successful applicant will be able to work across both consultancy and agency services, overseeing major digital transformation projects, as well as hands-on delivery of digital services. VPs on the IMG digital team will also be experienced in leading large teams of talented, motivated digital experts, and managing senior-level client relationships.

The IMG digital team is proud to work with the NHL, NFL, Red Bull Racing, Tottenham Hotspur, Concacaf, the R&A, Rugby League, the Saudi Pro League, England Netball, Euroleague, and many more.

Key Responsibilities Include But Not Limited To
• You will lead major client accounts on a week to week and month to month basis, as well as managing the internal team members who run those client accounts on a day to day and week to week basis
• You will lead sections of expertise within IMG, in order to contribute to the leadership team's ability to transform our business, the parent organisation and the wider sport industry's approach to digital
• You will drive the creative and business thinking of major clients to ensure that we are delivering market-leading advice and projects
• You will oversee the delivery of projects to the highest digital, content, marketing and commercial industry standards
• You will create digital strategies based on solid analysis that transform sports organisations
• You will also be involved at an operational level, with the ability to lead client workshops, produce high-quality decks and reports, and diagnose analytics to drive insights for our clients
• You will not only keep pace with industry developments in technology but also you will lead IMG's thinking around these and interpret them to help build our strategy
• You will be able to set, and help deliver, key performance indicators and model growth not just for clients but also for IMG's digital team
• You will be part of the leadership team on the IMG digital team and therefore responsible for leading, managing and inspiring our team, assisting with the setting of resourcing levels, and overseeing client deliverables
• You will be an ambassador for IMG within the sports industry, developing and maximising an external profile for the benefit of the company

You Will Have The Following Strengths
• Significant experience in digital
• Previous experience in, and a passion for, the sports industry
• Professional, advanced working knowledge of digital platforms including analytics and data
• A passion for tech industry developments
• Experience in, and knowledge of, digital content marketing
• Experience of setting and delivering strategy
• Rich client experience and excellent network in tech and/or sports
• Proven track record of representing a business externally (with clients and the wider industry)
• Experience leading teams and managing senior direct reports
• Comfortable interacting with very senior stakeholders in sports and managing/developing those relationships

We'd Also Love If You Have These
• Deep understanding of the global media market
• Excellent industry contacts at tech and digital companies
• Ability for operational execution
• Great relationship builder
• Ability to quickly diagnose organisational and digital strengths and weaknesses and an understanding of how to refocus a client's digital presence
• Ability to build, lead and inspire teams
• Proven ability to manage c-suite level clients and partners
• Highly literate and numerate
• Advanced user of Microsoft Office, in particular statistical manipulation in Excel, PowerPoint
• Confident using Google Analytics, Facebook Insights and other digital tracking tools to create insights
• Excellent communication skills, both written and verbal, with the ability to deal effectively with people at all levels
• Good understanding of user experience, user-centred design and information architecture
• Good understanding of the techniques of SEO and SEM

Working Conditions
• This is a permanent position.
• This role will be working across our Chiswick Park and Angel, Islington office, with some flexibility on remote working as appropriate
• Working hours are 9:00 – 18:00, Monday to Friday
• May be required to attend (and travel to) locations, including other IMG buildings and meetings
• Unsocial hours may be required, as dictated by the demands of the business schedule
• Adapting to use of new systems and technology where appropriate

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Jobcode: Reference SBJ-dyney3-18-117-196-217-42 in your application.