Senior Data Analyst - Engagement & Retention

Job Description

Data Analysts on the Disney Media & Entertainment Distribution Engagement & Retention Analytics team are the analytics partner for the organization's Growth Marketing team. They support Disney's streaming services, which include Disney+ and Hulu, through measurement, analysis, and insight generation. Additionally, this team of analysts focuses on helping our subscribers get the most value out of our services, and improving business results through the combination of statistical rigor, data analysis, and fast paced execution with an emphasis on driving meaningful business recommendations.

What you'll do
• Experimentation: Develop test plans, define success metrics, and ensure accurate results methodologically, technically, and statistically.
• Goaling and KPIs: Work ''full-stack'' to define critical metrics with XFN partners, forecast outcomes, and measure pacing against those targets.
• Business Performance Reporting, Visualization, and Regression Management: Be the primary partner for cross-functional stakeholders to understand performance of content on the platform. When content engagement is ahead or behind expectations, dig in to drive meaningful, measurable insights that help the business performance improve or double-down on success.
• Deep-Dive Analysis: Analyze user behavior to identify patterns, uncover opportunities, and create a shared understanding of how our subscribers are engaging with the platform.
• Forecasting and Opportunity Sizing: Both to set goals and help evaluate potential opportunities, you will be tasked with forecasting and opportunity sizing. This will help business stakeholders evaluate trade-offs in different approaches, and create targets for driving business performance.
• Partnership: You will partner closely with key business partners to identify and unlock opportunities, and with other data teams to improve platform capabilities around data modeling, testing platforms, data visualization, and data architecture.

What to bring
• 4+ years of analytical experience.
• 3+ years of work experience using SQL and Python/R or other statistical programming language.
• Familiarity with data exploration and data visualization tools like Tableau, Looker, Chartio, etc.
• Understanding of statistics concepts (e.g., hypothesis testing, regression analysis).
• Ability to think strategically, analyze and interpret market and consumer information.
• Excellent verbal and written communication skills, with the ability to communicate effectively with and present to key partners.
• Degree in an analytical field.

Jobcode: Reference SBJ-rjz1oe-3-15-229-164-42 in your application.