Vice President, Programmatic Sales & Agency Development

Job Description

Why Hearst?
Hearst Magazines' portfolio of more than 25 powerful brands in the US-including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics-inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social, and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms.
We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.
Your Impact
The Vice President, Programmatic Sales & Agency Development will serve as the primary link between Agency/Holding Company leadership and Hearst Magazines. In this role, you will focus on evangelizing Hearst Magazines' cross-platform and data-and-insight-led capabilities, with a significant emphasis on our programmatic offerings, while advancing and growing strategic partnerships. This is done through the development, negotiation, and management of enterprise-level contracts with agency holding company partners.
Resonsibilities:
What You'll Do
• Evangelize Hearst Magazines as a leading brand-building and KPI-driving platform in the eyes of all Agency constituents.
• Act as the subject matter expert on Hearst's go-to-market strategy for agency leads with a specific focus on Agency leadership, decision-makers, and executives, and specifically the programmatic landscape.
• Act as a liaison between agency partners and Hearst to understand and voice market needs and help inform go-to-market strategy, with a keen understanding of programmatic buying trends and challenges.
• Work across Sales, Rev Ops, and Finance to architect, negotiate, and manage enterprise-level contracts at the agency and client level. These agreements span the full portfolio of Hearst products and services.
• Work across Agency contacts to understand the agency's programmatic and data strategy, enabling smooth activation of programmatic deals across the Hearst portfolio of inventory.
• Manage all Holding Company QBRs, Monthly, and Bi-weekly meetings.
• Analyze and report on Holding Company Media Investments, including programmatic spend and performance.
• Introduce relevant new ad products, tentpole, and content opportunities to Agency Partners, with a strong focus on programmatic innovations and opportunities.
• Organize and hold Quarterly internal meetings with the Sales Org to report back on our progress.
• Cultivate and maintain deep relationships with key programmatic trade desk leadership and buying teams within agencies.
Qualifications:
Who You Are
• 7+ years of Agency Development and/or cross platform Media Sales with a recent focus on programmatic sales
• Existing contacts consisting of Senior Agency and Holding company executives; Deep understanding of value exchange between agencies and publishers
• Extensive experience in media contract architecture and execution.
• Foundational knowledge of print, with a deep understanding of digital, social and programmatic advertising, CTV is a plus
• Deep knowledge of cross-platform advertising sales and ability to sell data
• Excellent communication and presentation skills
• Able to work cross functionally across multiple teams while focusing on the ''larger picture'' and strategy of the organization
• Strong knowledge of Pharmaceutical, CPG industries programmatic ad trends are a plus.
The base salary for this role is between $214k-238k. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Jobcode: Reference SBJ-36j5o4-216-73-216-171-42 in your application.