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Full Time Job

Senior Marketing Manager, Youth & Wellness Group

Hearst

New York, NY 10-18-2021
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Your impact:

The Youth + Wellness Group (Cosmopolitan, Women's Health, Men's Health, Seventeen and Clevver) seeks a Senior Marketing Manager for their national marketing team. The Senior Marketing Manager will report directly to one of the Y+WG's Group Marketing Directors and will be responsible for the strategy, development, and activation of integrated marketing partnerships and added value programs for the Group. The Senior Marketing Manager will collaborate with the sales team to create and activate strategic programs and experiences spanning all platforms–including digital, social, in-magazine, events, and more.

What you'll do:
• Conceptualize, develop, and oversee the activation of partner-specific marketing platforms, such as digital/print/social custom content and native executions, customized experiences, and events
• Communicate marketing concepts and programs by writing proposals, presentations, and sell-sheets
• Work with client/category/industry data, insights, and research
• Partner with range of stakeholders across the brand and company at large to provide leadership to variety of marketing initiatives targeted toward clients, prospects, and employees
• Remain active with internal stakeholders throughout the process to provide status, issue escalation, alignment to strategic goals, and success metrics
• Ensure that all marketing work meets the standards of the brands, and all aspects of written, design, and execution are of the highest quality
• Manage key signature programs within the portfolio
• Budget management, production timeline management, accountability and reporting
• Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings

Who you are:
• Experience in both the strategic and executional aspects of branding and communications, and have proven experience successfully delivering integrated programs within a fast-paced, environment.
• Analytic, problem-solving, resourceful and strategic thinking skills
• Experience in developing compelling integrated marketing programs; strong copywriting skills
• Comfortable working in a fast-changing environment and juggling multiple priorities, and ability to operate in a team culture
• Strong written and verbal communication skills
• Positive, ''can-do'' attitude
• Tenacity, passion and drive for results
• An understanding of/interest in the editorial products and the youth and wellness industries are a plus
• Proficiency in Microsoft Office and Keynote
• BA or BS, 4-5 years of related experience

#LI - DM1

Jobcode: Reference SBJ-g4w151-18-117-91-153-42 in your application.

Company Profile
Hearst

Hearst Magazines isone of the largest publishers in the world, with more than25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.