Program Manager

Job Description

Your Impact:

This position requires someone who is organized, process oriented, creative and motivated to work with and on our Hearst Digital Media advertising team. In this position, the Program Manager will lead the execution of custom content, custom ad units, social and media created in partnership between Hearst Magazines and our advertising clients. The Program Manager functions as the strategic owner of post-sale activation and execution of each campaign.

This person will work collaboratively to scope and deliver projects with our advertisers and internally with our marketing and sales team, branded content team, Hearst ad studio, ad ops, and data studio. This includes detailing deliverables, estimating timelines and resource requirements, and making sure campaigns are delivering against KPIs. This person's goal is to efficiently manage the development process, successfully deliver advertising projects on time and help exceed client performance expectations.

Resonsibilities:

What You'll Do:
• Manage, coordinate, and implement sold-in custom advertiser-driven campaigns across all Hearst digital properties
• Execute custom programs ranging from, but not limited to, custom co-branded content, custom-shot videos, social activations, and high-impact ad units
• Understand and help the AM and Ad Ops optimize to client KPIs throughout programs
• Communicate and partner with internal teams (i.e. Sales, Marketing, Editorial, Design, Copy, Social, Legal) to create custom content and ad products
• Lead both client and internal communication for all assigned programs
• Coordinate delivery of custom elements
• Work with Ad Ops and Ignition to launch all elements of a plan
• Ensure that campaigns launch on time, deliver exactly what was sold, and exceed all given benchmarks
• Maintain expert understanding of our ad products and capabilities (i.e. audience extension, research, social strategy, new products, etc).
• Assist the AM and Ops if needed on final wrap up reports

Qualifications:

Who You Are:
• Minimum of 1-2 years successful experience managing advertising or marketing projects for digital execution
• Knowledge of standard web applications, rich web technologies
• Experience or knowledge of tools such as Google Analytics and Google Ad Manager
• Very strong organizational skills and eye for detail
• Ability to lead a cross-functional project team, juggle multiple projects at one time, and execute against firm deadlines
• Strong relationship building and communication skills
• Excellent writing skills
• Project Management Professional (PMP) Certification a plus
• A Bachelor's Degree

This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.

The base salary for this role is between $74,000 to $89,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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Jobcode: Reference SBJ-rb02xe-3-15-147-215-42 in your application.