Full Time Job

Content Strategy & Programming Analyst


New York, NY 05-11-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Content Strategy & Programming Analyst, Streaming Video Services

Hearst Television seeks a strategic analyst to assess programming and scheduling decisions and contribute to overall business strategy for new streaming initiatives. This position serves as the nexus between Content, Product, and Marketing to ensure optimal success in driving organic viewership across platforms. With broadcast stations in 26 US markets, Hearst Television reaches a fifth of US households; this role will provide guidance for teams serving all of those markets. The right candidate loves to dig into data and provide insights as well as design and measure experiments in content production and distribution. The ideal candidate should have a strong knowledge of and passion for news and lifestyle programming and an understanding for how viewers discover and consume video content.

The Programming Analyst reports to the Director, Programming of Streaming Video Services of Hearst Television.

• Build and maintain regular reports on content performance
• Field requests for analysis, compile and deliver reports
• Analyze content performance across multiple platforms, measured in multiple locations and make recommendations to Content teams based on data insights
• Assist with content pipeline to ensure deadlines are being met
• Collaborate cross-functionally to execute planned programming initiatives and enhance viewer experiences
• Provide support in optimizing and tagging video content
• Have a knowledge of emerging and existing platforms and a perspective on how to utilize them for audience growth
• Monitor and evaluate competitive channels and platforms

• 2+ years of experience in a programming strategy, content insights or an optimization role for a media & entertainment company or digital platform
• Familiarity with Google Analytics, Conviva, Cleeng, app store analytics, social platform analytics and other analytics tools
• Experience using Airtable a plus
• Strong communication and presentation skills
• MBA a plus
• Understanding of streaming business landscape
• Understanding of optimization of content for various platforms

Jobcode: Reference SBJ-dy4820-3-225-221-151-42 in your application.

Company Profile

Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households.