Specialist, Programmatic

Job Description

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This role will focus on driving business goals for Warner Bros. Discovery's Global Streaming Service, HBO Max. Reporting to the Programmatic Manager, the successful candidate will have experience working across various DSPs and will lead the implementation and development of the Programmatic channel, maximizing customer growth at cost-effective levels.
Your Role Accountabilities…
• Own the strategy and performance of programmatic activity with full operational responsibility.
• Lead Programmatic planning and media-buying across all territories, ensuring both functions are optimised to achieve high levels of growth with an ROI-focus.
• Keep abreast of market trends and developments.
• Work closely with the planning teams to recommend effective growth strategies and budget.
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
• Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward.
• Clearly communicate performance and uncover growth levers & opportunities.
• Effectively document our strategies and approach to drive common understanding and efficiency.

Qualifications and Experience…
• 2+ years' experience with a track record of delivering success in a similar role.
• Hands-on technical bid-based buying and optimisation across several platforms, including DV360, TTD, Amazon and more.
• Experience with app campaigns and Mobile Marketing Attribution (using AppsFlyer).
• Deep understanding of the programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform (DV360).
• Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimising towards strict KPI goals.
• Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making.
• Demonstrable experience driving growth through testing and analytics.
• Strong appreciation of the full marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail is essential.
• Proven project management, self-organisation and prioritisation skills - ability to multi-task with effective resolution management in a fast-paced, growing environment.
• Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-xk166z-216-73-216-107-42 in your application.