Specialist, Paid Social

Job Description

The Paid Social Specialist will lead the implementation and execution of global paid social campaigns across various social media platforms, maximizing customer growth at cost-effective levels for HBO Max. Reporting to the Paid Social Manager, a successful candidate will also integrate cross-functionally, regularly liaising with other Investment and Strategy team counterparts within Subscriber Acquisition and the wider business org.
Your Role Accountabilities…
• Hands-on technical bid-based buying and optimization across a number of platforms, including Meta, Snap, TikTok, Twitter, Pinterest, Reddit.
• Own the strategy and performance of paid social activity with full operational responsibility.
• Application of advanced in-platform bidding for optimization
• Ability to integrate ad tech solutions to automate social buying
• Lead Paid Social planning and media-buying across multiple territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Work closely with the planning teams to recommend effective growth strategies and budget
• Lead Social innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Paid Social offering forward
• Clearly communicate performance and uncover growth levers
• Effectively document our strategies and approach to drive common understanding and efficiency
• Keep abreast of market trends and developments
• Effectively collaborate with other teams and internal stakeholders

Qualifications & Experience…
• 2+ years of paid social buying experience, with expertise in social buying platforms such as Meta, TikTok and Snapchat business suites
• Experience with app campaigns and Mobile Marketing Attribution (such as Kochava, Apps Flyer) preferred
• Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
• Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
• Demonstrable experience driving growth through testing and analytics
• Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-o1qnn6-216-73-216-107-42 in your application.