Marketing Manager

Job Description

Manager, Marketing (Campaign Planning & Mgmt) - HBO Max

Find out more information at HBOMax.com.

The Team
We won't chase the market, we will define it. We will bring audiences a product that doesn't exist today. We will do it because no other company can deliver our brands to consumers the way we can. We have the passion, the commitment and the support to be the best. Join our HBO Max team and show us your best.

The Job
The Manager, Campaign Management & Promotions will be responsible for executing campaigns to drive measurable growth for HBO Max. This person will be responsible for planning a variety of 360, seasonal, and audience driven campaigns with internal and external partners. The ideal candidate has strong negotiation skills and a proven track record working cross functionally and with agencies.

The Daily
• Manage and execute the campaign planning strategy to drive volume, increase consideration and grow the subscriber base for HBO Max.
• Identify and build promotions around key beats, seasonal, and acquisition content drivers.
• Ensuring that a strategic approach is taken to build and develop new audience opportunities.
• Work closely with cross functional marketing teams to ensure alignment of campaigns and produce content that will assist in driving acquisitions and engagement.
• Monitor competitive activity, assess markets or verticals with high potential, and identify new partners.
• Collaborate with Business Development and Distribution to evaluate and manage new business opportunities.
• Build and maintain strong relationships with co-marketing partners and brands who are able to operate agilely with a focus on measurable results.
• Align closely with Business Intelligence to evaluate KPIs, analyze opportunities, test different programs and partnerships and measure results to increase optimization.
• Develop campaign and partner briefs to articulate campaign goals and requirements for design, editorial, and acquisition partners.
• Manage agencies and 3rd party vendors.
• Other duties as assigned.

The Essentials
• Bachelor's degree and/or relevant experience; MBA a plus.
• 5+ years experience developing and driving the campaigns of complex digitally focused partner campaigns ideally for a SVOD product.
• Experience with project management, with a proven record to drive strategic frameworks all the way through execution.
• Ability to analyze, interpret data and use insights to inform programs and initiatives.
• Excellent at critical thinking and problem solving.
• A natural at building productive cross functional relationships.
• Able to operate with a high degree of accuracy, attention to detail, and accountability on action items.
• Ability to work collaboratively across the organization with employees at all levels.
• Able to manage multiple projects at a fast pace and high volume.
• Adaptable under pressure with tight and changing deadlines.
• Savvy in building decks and able to synthesize strategy and plans to present to managers and leadership.
• Outstanding presentation skills and communication skills.
• Ability to both strategically long range plan and execute tactically.
• A strong passion for pop culture and entertainment with their ear to the ground on new trends.
• Proficient in Microsoft, Google Suite, project management tools (i.e. Monday.com, Asana, box)

The Perks
• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• 2018 Best Company for Working Mothers
• 2018 Best Company for Dads
• An in-house learning and development team to help shape and grow your career
• Part of the WarnerMedia family of powerhouse brands

Jobcode: Reference SBJ-rne1vo-3-147-65-65-42 in your application.