Contract Job

Brand Coordinator


New York, NY 01-21-2021
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  • Paid
  • Contract
  • Entry (0-2 years) Experience
Job Description

Brand Coordinator (Freelance)

The Team

The brand marketing team generates awareness and affinity for HBO and HBO Max through paid and earned media campaigns. We accomplish this through uncompromising drive, methodical attention to detail, and the curiosity and courage to push beyond the ordinary. Building upon the legacy of the brands and networks we bring to our consumers, our marketing reflects the passion and groundbreaking nature seen in our stories. Join our HBO Max brand marketing team and show us your best.

The Job

Home Box Office, Inc. seeks a Freelance Brand Coordinator for the Band team.

The Daily
• Coordinate and bring a creative sensibility to brand campaigns and activations, spanning on-network, off channel, digital, OOH, stunts, and social channel.
• Assist in the development of creative briefs based on key insights and brand strategy.
• Help project timelines, reports, meeting agendas and recap notes, and maintain calendars.
• Help to amplify our Corporate Social Responsibility, pro-social efforts, and value-driven marketing efforts.
• Conduct competitive landscape audits and research cultural insights ancillary to campaigns.
• Manage production schedules and trafficking creative content, as needed.
• Assist in developing brand presentations and brand guidelines
• Responsibilities include acting as a liaison with internal departments (Creative Services, Legal/Business Affairs, Digital & Social Media, Program Advertising etc.) to ensure that all campaigns are executed in a timely and efficient manner.
• Maintenance of budget/expenses to ensure projects are up to date

The Essentials
• A pop culture and entertainment junkie that has a passion for staying on top of the latest news cycle.
• You have an insatiable curiosity for understanding consumer behavior
• You proactively solve problems and get things done with a positive attitude
• You are passionate about advertising creative and working with creative teams
• You have a sound understanding of trending digital and social platforms
• You stay up-to-date on new media tools, best practices and changes in brand advertising
• You possess excellent organizational and written/oral communication skills.
• You are organized, detail-oriented and deadline sensitive.
• You demonstrate strong interpersonal skills to communicate and build relationships with all levels in the organization.
• You have the ability to manage multiple time-sensitive projects simultaneously and are comfortable being flexible with shifting deliverables or priorities.
• Have 1-2 years of marketing experience preferably for a premium brand or an advertising agency (entertainment industry experience preferred).
• You have strong proficiency in Keynote, Powerpoint, Excel, and Google Suite.