Promotions Manager

Job Description

About WBTV:

WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 70 years, WBTV prides itself on putting our viewers first. Being ''On Your Side'' is more than just a slogan. It's a culture that permeates throughout the station, and is truly felt by citizens of the Charlotte DMA.

The city of Charlotte is home to the NFL's Carolina Panthers, the Charlotte Hornets of the NBA, and has countless museums, world-class restaurants, and local breweries to fill your off-days with fun, culture, and so much more!

Job Summary/Description:

The promotions coordinator is a detail oriented individual and self-starter who thrives in a creative, fast-paced environment. This position provides expertise and support to News, Digital and all other local content efforts, so clear, consistent communication is key.

Duties and responsibilities of the Promotions Manager include, but are not limited to:
• Protect and improve the station's brand image at all customer touchpoints.
• Collaborate with the Director of Marketing to develop execution strategies for the station's comprehensive, multiplatform marketing plan.
• Lead a creative team of employees, delegating responsibilities of the multiplatform marketing plan to successfully achieve goals and adapting to seize new opportunities as they present themselves.
• Produce breakthrough advertising that advances the station's brand position and grows audience on all platforms.
• Identify and analyze key performance indicators using qualitative and quantitative research data synthesized from multiple sources such as Nielsen, ComScore, Google Analytics, and more.
• Assist the Director of Marketing with management of the station's outside media advertising budget, community events calendar, and other public relations opportunities to maximize brand exposure to target audiences.

Qualifications/Requirements:
• Bachelor's Degree in Marketing, Advertising, Film/Video or similar field preferred.
• Must have a creative reel demonstrating advanced knowledge of video production, especially Adobe Creative Suite software.
• Previous team management experience preferred.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-g32y0q-3-137-180-32-42 in your application.