Political Digital Sales Director - Gdm

Job Description

POLITICAL DIGITAL SALES DIRECTOR - GDM (GRAY MEDIA GROUP)
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About GDM:
At Gray Media, digital advertising moves at the speed of innovation. With nationwide reach and a focus on continuous enhancement, our Digital Sales team keeps clients ahead of the curve - ensuring every campaign runs seamlessly, performs efficiently, and delivers real results.
Job Summary/Description:
The Political Digital Sales Director leads Gray Media's political digital advertising sales strategy across owned and operated local news platforms and third-party products, including Streaming TV, Audio, Display, Omnichannel solutions, and more.
This is a strategic, results-driven role responsible for positioning Gray Media as the premier digital advertising partner for political campaigns, PACs, and agencies-driving revenue growth, voter engagement, and campaign success. The ideal candidate brings a strong digital sales background, deep knowledge of the political landscape, and proven ability to build high-impact relationships across internal teams and external partners. Having a deep understanding of political data metrics and how to apply them to strategy is a plus.
Duties/Responsibilities include, but are not limited to:
- Serve as Gray Media's in-house political digital expert.
- Lead all political digital sales efforts at the national, state, and local levels.
- Position Gray Media as the one-stop solution for all political digital marketing needs.
- Oversee the full political sales operation, including compliance, pricing, traffic, credit, and collections.
- Collaborate closely with internal departments to ensure campaign excellence and operational efficiency.
- Develop and maintain relationships with campaigns, PACs, pollsters, and agencies.
- Identify and capitalize on emerging opportunities aligned with the political landscape and ad spending trends.
- Design, negotiate, and implement innovative, data-driven advertising solutions.
- Monitor participation across active campaigns and ensure equitable market share.
- Manage digital inventory effectively, including dynamic pricing strategies.
- Represent Gray Media at political and industry events, conferences, and forums.
- Maintain accurate records, reporting, and forecasting to senior leadership.
- Some travel is required on an as-needed basis.
Qualifications/Requirements:
- 7+ years of experience in digital or political advertising sales.
- Deep understanding of the political media ecosystem and compliance requirements.
- Proven track record in digital and cross-platform sales strategy.
- Strong existing relationships across campaigns, PACs, and political agencies.
- Excellent communication, presentation, and negotiation skills.
- Experience in data-driven sales, audience targeting, and campaign analytics.
- Expertise in media buying workflows for linear, streaming, and digital platforms.
- Strong time management skills with the ability to perform in fast-paced, deadline-driven environments.
- Strategic thinker with the ability to develop scalable revenue plans and client solutions.
- Understanding of political data metrics.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company

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Jobcode: Reference SBJ-369pe5-216-73-216-111-42 in your application.