Paid Media Support Specialist - Gdm

Job Description

PAID MEDIA SUPPORT SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring
Salary/Wage:
$48,000 - $60,000/yr
Shift and Schedule:
Mon. - Fri. (8:00 am - 5:00 pm)
Job Type:
Full-Time
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Job Summary/Description:
We are looking for a detail-oriented Paid Media Support Specialist to assist in the execution, optimization, and various tasks of paid media campaigns across a multitude of digital channels. This role supports the Paid Media team by handling day-to-day campaign tasks, ensuring accuracy, and helping to drive performance across all our clients.
Duties/Responsibilities will include (but not be limited to):
- Assist in building, launching, and maintaining paid media campaigns across platforms such as Google Ads, Meta, YouTube, LinkedIn, and Bing platforms.
- Support keyword research, audience setup, ad copy uploads, and creative trafficking
- Help with budget tracking and ensuring campaigns align with spend targets
- Implement basic optimizations under guidance from Paid Media Specialists
- QA campaigns for accuracy
- Stay up-to-date on paid media platform changes and best practices
Qualifications/Requirements:
- 0-2 years of experience in digital marketing, paid media, or related role
- Basic understanding of paid advertising platforms (Google Ads, Bing, Meta, YouTube, etc.)
- Strong attention to detail and organizational skills
- Comfort working with data, spreadsheets, and dashboards
- Ability to manage multiple tasks and deadlines
- Clear communication skills and willingness to learn
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company

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Jobcode: Reference SBJ-36kx4x-216-73-216-96-42 in your application.