Full Time Job

Digital Sales Manager

Gray Television

Nashville, TN 04-17-2023
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
About WSMV:

WSMV-TV is a NBC-affiliated television station and proud to be part of the Gray TV family. WSMV-TV is located in Nashville, TN and serves Music City and it's surrounding communities. We have an outstanding team and culture!

Job Summary/Description:

The Digital Sales Manager is responsible for achieving the station's digital advertising revenue goals and working closely with the entire sales team to prospect, develop, close and maintain digital advertising accounts. WSMV's digital solutions include advertisement on the station's WSMV website, and mobile apps as well as an entire suite of digital products from Gray Television's digital division. The Digital Sales Manager works in partnership with the sales team to identify customer needs and recommend effective marketing solutions, integrating traditional television advertising with non-traditional digital tools and new media platforms.

Duties/Responsibilities include (but not limited to):
- Ensure the station achieves their monthly, quarterly and annual digital revenue goals
- Maximize digital revenue by managing digital advertising inventory & pricing
- Coach and lead individual Account Executives to grow digital revenue and drive new business
- Assist the sales team with development and implementation of effective digital marketing solutions for a wide range of clients
- Ensure all digital marketing materials are up-to-date and assist team with building digital solution proposals
- Work with Sales Management team to integrate digital solutions with traditional concepts
- Attend client meetings with Account Executives to present and explain complex digital solutions in simple, easy to understand language to clients, media buyers, advertising agencies and other key decision makers
- Work with sales team to effectively explain campaign results to clients
- Ensure digital campaigns are setup properly for success utilizing all campaign tracking tools.
- Oversee graphic design, campaign onboarding forms and other digital tasks such digital reconciliation and missing creative reports.
- Serve as the in-market expert for digital marketing and media
- Introduce new digital marketing products and services in sales training meetings

- Minimum 3 years of sales experience, preferable in digital media
- Bachelor's Degree in Marketing, Advertising or equivalent combination of education and work-related experience preferred.
- Current knowledge of digital ad technology including Google Analytics.
- Proficiency in MS Office including PowerPoint required.
- IAB and/or Google AdWords Certification a plus.
- Experience with DFP / Google Ad Manager, Wide Orbit, Matrix a Plus.
- Excellent communication skills, both verbal and written
- Knowledge of MS Office products

Interested applicants may go to, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

(Current employees that are interested in this position can apply through the Gray-TV UltiPro employee portal)

WSMV-TV/Gray Television Group, Inc. is a drug-free company

Jobcode: Reference SBJ-d8pzmx-18-232-31-255-42 in your application.

Company Profile
Gray Television

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.