Full Time Job

Digital Sales Manager

Gray Television

Louisville, KY 06-17-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
About WAVE:

WAVE is the first television station to sign on in Kentucky and Southern Indiana and has a rich history of being the areas most trusted source for local news, weather, and sports. WAVE is the official television station for the Kentucky Derby and is known across the country for its award-winning journalism and breakthrough investigations. As part of the Gray Television family, WAVE is on the leading-edge of innovation, constantly investing in the tools and technology to best serve our audiences on all screens with original and local multi-platform content. WAVE is in the heart of downtown Louisville, where technology, filmmaking, tourism, sports, education, health, and music make Louisville one of the most industry-diverse metro areas in the nation.

Job Summary/Description:

The Digital Sales Manager at WAVE is responsible for overseeing all Digital revenue for the station leading all Digital efforts while leading in a positive and collaborative way.

The successful candidate will be responsible for (but not limited to) the following:
- Manage the Sales Teams Digital efforts to achieve revenue goals with both Agency and Direct clients.
- Develop and implement client focused advertising plans, new products and effective sales presentations to generate New Local Direct Business.
- Maintain effective systems and processes to ensure proper development of new and existing accounts.
- Develop and maintain excellent Local Advertiser and Agency relationships making sales calls both on your own and with Account Executives.
- Manage inventory control, rate structure and traffic system.
- Create and maintain Local sales budgets and forecasting. Coach and train the sales team by keeping them up to date on product knowledge, leading positively by example.
- Track pending business and sales results.
- Serve as the point person for digital vendors.
- Organize monthly analytics reports for clients and help in the delivery of those.
Interacting with News, Marketing, Creative Services and Promotions on Sales related events.

- Minimum of three years experience in Digital Sales Management and a proven track record of leadership and sales success.
- Thorough understanding of the Digital landscape and environment including Targeted Display, social media, OTT/Connected TV, Email marketing, SEO and Paid Search.
- Well versed in Microsoft Office products such as Outlook, Power Point and Excel.
- Outstanding communication and presentation skills.
- Passion for selling, teaching and coaching.
- Google Analytics and DART for Publisher, experience and Wide Orbit a plus.
- Valid Drivers license and good driving record required.
- College Degree preferred.

Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-d8zj9x-44-201-94-72-42 in your application.

Company Profile
Gray Television

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.