Campaign Manager

Job Description

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WBAY:

WBAY-TV is the market-leading ABC affiliate in Green Bay, Wisconsin. The station has received Edward R. Murrow Awards each of the past four years, including Overall Excellence. Our news department produces 36 hours of news each week. Wbay.com is the number one news and information website in all of NE Wisconsin.

Job Summary/Description:

The Campaign Manager is responsible for strategizing, implementing, and reporting on integrated media campaigns. The Campaign Manager will work closely with clients and AEs to help deliver positive results.

The Campaign Manager will be responsible for managing complex digital campaigns and then condensing that complex campaign down into a story of results produced for the AEs to share with clients.

Please note - primary job duties and responsibilities include, but are not limited to the information listed above

Qualifications/Requirements:
- A curious mind and precision in your work are the main requirements
- Translate AE requests into results-driven campaigns
- Graphic design skills or an eye for graphic design
- Video content production skills
- Knowledge of Google Analytics, GA4 experience helpful
- Data Analytics experience
- Understanding of Social Media Platforms
- Understanding Business/ads/events/commerce/etc managers for social media platforms
- Create Content for Social media outlets and distribute content
- Google AdWords platform experience
- The Ability to Develop Reports THAT TELL A STORY on media campaigns
- Google Tag Manager event tagging experience
- Troubleshoot campaign metric data and find solutions
- Simplify information for distribution
- Marketing technology experience: CRMs, email systems, etc.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBAY-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-gmb9pm-98-84-18-52-42 in your application.