Head Of Events

Job Description

Who We Are:

Frieze is the world's leading platform for modern and contemporary art, dedicated to artists, galleries, collectors and art lovers alike. Frieze comprises three magazines – frieze, Frieze Masters Magazine and Frieze Week – and five international art fairs – Frieze London, Frieze Masters, Frieze New York, Frieze Los Angeles and Frieze Seoul. In October 2021, Frieze also launched No.9 Cork Street, a permanent space for visiting international galleries in the heart of Mayfair, London. Frieze is part of the IMG network.

Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Who You Are
The role of the Head of Events Role will report to the Director of Studios & Branded Content and receive support from Events Assistant, Events Manager (lead up to each fair, 6 months of the year) and Website Assistant on events logistics, as well as additional support from each department hosting each event.

The work of the Events Department is to provide bespoke event coordination and logistics delivering events for internal departments within Fair and Publishing including VIP, Exhibitor, Press/ Marketing, Digital, Partnerships/Studios and Publishing.

Please note:
• This is a fixed term contract for 6 months, from April to October 2024
• The successful applicant will be required to travel both Frieze Seoul and Frieze London
• Flexibility is required as events may take place outside core working hours

Responsibilities Include But Not Limited To

1. Audience Cultivation via events:
• Develop and implement strategies to attract and engage current and new prospective audience and VIP attendees, ensuring their satisfaction and encouraging repeat attendance at Frieze fairs and events and driving audience growth.
• Continuously analyse and enhance Frieze offerings to provide the highest level of entertainment and exceed client expectations.
• Collaborate with the Fair Directors, VIP Director, Frieze 91, Partnerships and Studios teams to align regional events with appropriate audiences, strategically inviting guests based on event formats and creating events based on regional cultivation needs and encourage membership
• Collaborate with institutions and hosts to create compelling programming and secure notable speakers for these events.
• Oversee the management of RSVPs, interview, hire, schedule, train, and manage temporary staff for cultivation events.

2. Partner Events:
• Provide strategic advice and guidance to the Partnerships team on sponsored event planning, ensuring successful outcomes for both Frieze audiences and partners' audiences.
• Work closely with clients to deliver highest level events and the quantity and quality of guests, maximizing partner return on investment and fostering long-term relationships.

3. Event Planning and Execution:
• Oversee the end-to-end management of all events across company, including budgeting, scheduling, venue selection, catering, staffing, and logistics.
• Conduct site visits and pre-event preparations to anticipate and address any potential issues, ensuring seamless event experiences.
• Coordinate with internal and external stakeholders, including hosts, institutions, galleries, and vendors, to ensure successful event delivery.
• Work with digital teams to develop digital solutions for manual administrative processes, RSVP collation, invite reminders, data collection, CRM Database collation and maintenance of historical data.
• Creating and managing guestlists and driving attendance, decreasing attrition

5. Strategic Advisory Role:
• Offer strategic advice and insights to the senior teams, including the VIP Director and Fair Directors, to shape the overall event strategy.
• Provide input on region-event matching, guest selection, and event formats to optimize audience engagement and satisfaction.
• Strategically schedule events to ensure minimal internal competition and avoid conflicts with events organized by third parties or clients.
• Coordinate with various departments and stakeholders to establish a comprehensive event calendar that optimizes attendance and maximizes overall impact.
• Conduct thorough research and analysis of industry events to identify potential conflicts and proactively adjust our event schedule to avoid overlap and audience fragmentation.

6. Manage Events Team:
• Recruit, train, and manage an Events Assistant to provide support in event planning and execution. Assigning tasks, provide guidance, and ensure the Events Assistant's performance aligns with the event objectives. Conduct regular performance evaluations, offer constructive feedback, and identify opportunities for growth and development.
• Oversee the recruitment process for an Events Manager before each fair (respectively for Frieze Seoul and London), ensuring qualified candidates are identified and selected. Develop training programs and materials to onboard and train the Events Manager, ensuring they are equipped with the necessary skills and knowledge to successfully execute events.
• Manage 25% of the responsibilities of the Website Assistant related to website listings for events. Ensure accurate and up-to-date event information is listed on the website, including event descriptions, schedules, and registration details. Collaborate with the Website Assistant to resolve any technical issues related to event listings.
• Oversee all events across Frieze Seoul and Frieze London, including partnerships/Studios activations and internal company staff celebrations.

8. Budget Management
• gathering quotes and running budgets for all events across the business ensuring maximum impact of spend per guest and qualitative budgeting across events, taking sustainability and budget savings into account.
• Tracking spends and maintaining individual budgets, ranging between £2,000 - £200,000. Each fair week managing budgets totalling over £200,000.

You Will Have The Following Strengths
• Extensive experience in events production and management
• Proven experience leading a team and working autonomously
• Project management experience within commercial environment, dealing with clients and brands
• Experience in recruiting team members
• Experience in managing and tracking budgets
• Experience in working on several projects simultaneously
• Advanced Microsoft excel knowledge
• Guest list software and RSVP Software experience
• Project management skills
• People management skills
• Budget tracking and accounting management
• Attention to detail
• Multi-tasker
• Working well under pressure
• Forward facing interpersonal skills
Our Diversity & Inclusion Statement

Frieze unites people in our love of the arts. We understand this can only be accomplished when we harness the entirety of our company and lead with a lens of diversity, equity, and

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Jobcode: Reference SBJ-rn1y4k-3-140-186-241-42 in your application.