Audience Engagement Manager - Livenow From Fox

Job Description

FOX Television Stations owns and operates 29 full power broadcast television stations in the US These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network's national content.

JOB DESCRIPTION

LiveNOW from FOX is searching for an Audience Engagement Manager to create and execute strategies to attract audiences and maximize the visibility of the content we create. Reporting to the VP Digital Content & LiveNOW from FOX, the Audience Engagement Manager will have a hands-on role in developing, optimizing and marketing content for LiveNOW from FOX's web, social and connected TV platforms. This position is based at LiveNOW's east coast headquarters inside FOX 35 Orlando.

Does this sound like you? You know good content, but you also know how to make it grow. You're tech savvy. Digital is how you keep up with what's happening in the world. News junkie? Maybe. News consumer? Definitely. You're into streaming, social media, newsletters-if it's out there, you're paying attention. You're fluent in SEO and your list of pro tips for keeping your audience interested is long. You know the importance of understanding who is consuming your content and what they're looking for. When it comes to data, you love to get all the way into the weeds to figure out where the biggest opportunities lie. You're (very) competitive and thrive as part of an innovative team driving towards clear goals-- and crushing them.

The person we're looking for has a combination of content and growth marketing experience, plus a strong understanding of what news consumers want. If you're an expert in helping brands grow their audience and take their distribution to new heights, this is the gig you've been waiting for.

RESPONSIBILITIES: Spearhead efforts to grow and engage LiveNOW from FOX's audience through digital and social platforms, including web, mobile, connected TV, YouTube, TikTok, Instagram, Facebook, X, Threads, email newsletters, alerts and more. Analyze data to make informed decisions on content creation, optimization strategies and audience targeting. Take a hands-on role in creating and optimizing content for all platforms, including graphics, video and other elements needed to support and promote LiveNOW's coverage of major stories and events. Lead SEO optimization efforts. Develop innovative, effective YouTube channel strategy. Identify and share best practices for building engagement on all digital and social platforms. Take the lead on training LiveNOW team on how to effectively contribute to these efforts, especially through video clipping and syndication. Partner with other LiveNOW managers to streamline workflows to support consistent engagement of digital and social audiences. Ensure all content meets brand standards. Collaborate closely with digital and social leaders across FTS. Stay up-to-date on user behaviors, platform changes and industry trends. Other duties as assigned.

REQUIREMENTS: Experience leading successful digital audience growth strategies for teams, including news. BA/BS degree, preferably in a field related to Journalism, Communications, Digital Marketing, with emphasis on digital platforms. Proven ability to grow digital engagement using SEO. Passion for interpreting data and recognize key insights to inform decisions. Adobe Analytics and Chartbeat experience a plus. Experience using content management systems, video publishing, and livestreaming tools. Video and photo editing experience (Adobe Photoshop and Premiere a plus). Strong knowledge of news, current events and social media trends. Proficient in SEO techniques and tools. Extremely detail oriented. Outstanding communication and presentation skills. Superior writing and copy-editing skills. Overwhelming attention to detail. Stellar organization skills. Relentless passion and drive to win. Team player. Self-starter. Thrive in a constantly changing environment under deadline pressure. Able to adjust schedule as news cycle dictates, including weekends and holidays. Will consider work from LiveNOW west coast's newsroom in Phoenix, Arizona.

EOE/M/F/Veteran/Disabled

At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company's success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.

Click here to learn more about the diverse communities of people behind our brands.

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Jobcode: Reference SBJ-d8x7zk-216-73-216-218-42 in your application.