SEO Content Manager

Job Description

JOB DESCRIPTION

FOX Ad Sales is looking for a SEO Content Manager to join the team. As the SEO Content Manager, you will edit and optimize a wide variety of content for the Strategic Initiatives team. Content will appear on Fox News and Fox Business platforms, and applicants should have an appropriate news editorial background. You will actively manage the on-page search elements for content published for FOX's personal finance content partnership with Credible, while also working on separate revenue-generating partnerships. This role is editorially focused, and as SEO Content Manager, you will drive traffic and revenue to FOX partners via content production. Previous editorial SEO background and expertise is required, preferably in news/media. Interest in financial news and an eye for related financial search trends is a plus. This is a content-heavy role with a day-to-day focus on pitching, editing (for clarity, grammar, etc.), and optimizing content for search and data tracking/measurement to grow successes and cut underperformers. You will also work closely with your SEO counterparts on other teams to strategize, monitor, track and update reporting and help troubleshoot and resolve any potential SEO issues.

Additional responsibilities include analyzing and strategizing around data and presenting key takeaways/findings to internal stakeholders. You should be an excellent communicator with strong prioritization skills, and have the ability to manage multiple projects. You will be required to monitor performance and consistently relay your takeaways in a clear, concise and actionable way. You should be able to work well both autonomously and as part of a larger team. This role will include occasional collaboration across multiple departments including, but not limited to, ad sales, editorial, SEO, product, business intelligence, finance, and legal.

This is a fully remote position.

A SNAPSHOT OF YOUR RESPONSIBILITIES
• Directly edit and optimize content daily, including modifying headlines, H tags, keywords, and structure of articles to best optimize for search (minimum 20 news articles weekly)
• Close involvement in all aspects of the content production process including, but not limited to, pitching, producing, editing, optimizing, updating, and measuring content for success
• Utilize SEO tools, such as Google Trends, Google Search Console, Screaming Frog, SEMRush, SimilarWeb, and more for keyword research, competitive analysis, optimization, and takeaways for the team
• Strategize on how to best implement SEO tactics to drive traffic to various key FOX initiatives and partnerships and present recommendations to executives
• Monitor news cycle for search trends and news coverage ideas
• Lead SEO coverage in launching new verticals and partnerships (including planning and executing)
• Interpret and monitor analytics tools (such as Adobe Analytics & Chartbeat) to track referrals to major FOX partnership priorities and identify potential gaps
• Identify and help resolve technical SEO issues and inconsistencies in real-time
• Monitor and research trends and opportunities in the digital landscape, and, based on these trends, create strategies and recommendations to grow new partnerships and strengthen existing ones
• Create evergreen content plans and editorial calendars to identify SEO opportunities around pre-planned events and seasonality
• Identify when to re-optimize and republish archived/evergreen content to maximize search referrals and improve SERP ranking

WHAT YOU WILL NEED
• Strong editorial background, including knowledge of AP style, competitor landscape, and media fields
• A minimum of 5 or more years of SEO/news-editorial experience
• Deep understanding of keyword optimization and how search trends play a role in driving referrals
• Ability to relay takeaways in a clear and concise way in order to effectively strategize
• Technical familiarity with Google algorithm changes, SERP, etc., and SEO/analytics tools
• Fundamental understanding of technical SEO optimizations and how to deploy optimized content
• Excellent communication skills and ability to make data-driven recommendations around improving SEO
• Highly analytical, ability to interpret data, recognizing inflection points and key insights

At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company's success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.

Click here to learn more about the diverse communities of people behind our brands.

Jobcode: Reference SBJ-d24z8y-18-119-162-204-42 in your application.