Director, Brand and Creative Marketing

Job Description

OVERVIEW OF THE COMPANY
Fox Corporation

JOB DESCRIPTION
The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX's unparalleled content portfolio-news, sports, and entertainment-directly to consumers via an innovative subscription streaming service.
Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content-and built with the full support of Fox Corporation-this venture combines entrepreneurial energy with deep media expertise.
Our vision is to create a unified, modern viewing experience that puts the consumer first-seamlessly integrating live and on-demand content across platforms.
At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We're assembling a world-class team to deliver on that vision-and we're just getting started​.
ABOUT THE ROLE
We're looking for a dynamic Director of Brand & Creative to lead brand development, creative strategy, and campaign execution for the FOX DTC streaming product. In this highly visible role, you'll help define how our brand shows up in the world-from launch to sustained engagement-and how we emotionally connect with consumers across a crowded streaming landscape.
Reporting into the Chief Marketing Officer, you'll serve as a creative and strategic partner, leading the development of brand positioning, visual identity, and integrated campaigns with both internal and external collaborators. This role is ideal for someone who thrives at the intersection of storytelling, strategic thinking, and executional excellence, with a deep understanding of entertainment and digital culture.
A SNAPSHOT OF YOUR RESPONSIBILITES
• Define and evolve the FOX DTC product's brand identity and positioning in partnership with key stakeholders.
• Develop a comprehensive go-to-market brand and creative strategy to support product launch, seasonal moments (e.g., holidays), and key tentpole events.
• Manage and brief creative agencies on 360° campaign development-from concepting through production and execution.
• Partner cross-functionally with Product, Growth, PR, and Content to ensure creative consistency and cohesion across all consumer touchpoints.
• Lead the creation of campaign toolkits and assets across digital, video, social, and owned & operated platforms.
• Oversee brand guidelines and ensure alignment across a complex content ecosystem that includes FOX News, FOX Sports, entertainment, and more.
• Guide pre-launch brand efforts as well as post-launch brand building and retention campaigns.
• Track performance of creative assets and use insights to optimize brand storytelling over time.
WHAT YOU WILL NEED
• Experience in brand marketing, creative strategy, or integrated campaigns-preferably within media, entertainment, or tech.
• Proven track record of launching and building brands, ideally in DTC or streaming environments.
• Strong creative sensibility and ability to translate insights into compelling campaigns and visual storytelling.
• Experience managing external creative agencies and internal creative teams.
• Highly collaborative and comfortable working cross-functionally in a fast-paced, startup-like environment.
• Excellent communication and presentation skills, with the ability to influence at all levels.
• A passion for building something from the ground up and helping shape the voice of a new product.
NICE TO HAVE, BUT NOT A DEALBREAKER
• Experience marketing multi-brand platforms or content hubs with diverse genres and audiences.
• Familiarity with measurable marketing, lifecycle/retention campaigns, and CRM creative.
• Background in building brands with a mix of live and on-demand content.
#Ll-Hybrid
Learn more about Fox Tech at https://tech.fox.com
#foxtech

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-209,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
View more detail about FOX Benefits.

Jobcode: Reference SBJ-74vw36-18-97-9-168-42 in your application.