Director, Acquisition Marketing

Job Description

JOB DESCRIPTION

The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX's unparalleled content portfolio-news, sports, and entertainment-directly to consumers via an innovative subscription streaming service.

Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content-and built with the full support of Fox Corporation-this venture combines entrepreneurial energy with deep media expertise.
Our vision is to create a unified, modern viewing experience that puts the consumer first-seamlessly integrating live and on-demand content across platforms.

At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We're assembling a world-class team to deliver on that vision-and we're just getting started​.

ABOUT THE ROLE

We're looking for a data-driven, strategic, and experimental Director of Acquisition Marketing to lead the growth of our direct-to-consumer subscription business. This role owns the full-funnel acquisition strategy, with a sharp focus on gross subscriber additions. You will manage our entire paid media budget-including paid and across owned and operated FOX properties. You'll collaborate closely with the product team to optimize signup flows and partner with a dedicated analytics team to drive efficient growth at scale.

The ideal candidate has successfully led performance marketing for high-growth subscription or engagement-heavy digital businesses with $100M+ annual marketing budgets. You have a strong appetite for experimentation, thrive in data-centric environments, and know how to balance aggressive acquisition targets with long-term customer value.

A SNAPSHOT OF YOUR RESPONSIBILITIES
• Lead the overall acquisition strategy with a primary KPI of gross subscriber additions
• Manage the full paid media portfolio (>$100M annual budget), including SEM, paid social, video, programmatic, and native channels
• Drive performance across FOX's owned and operated inventory by leveraging cross-brand opportunities
• Partner with Product on optimizing sign-up flows and conversion funnels
• Work closely with the Analytics team to model LTV, CAC, and cohort behaviors; inform spend allocation and forecast subscriber growth
• Build and maintain a rigorous test-and-learn framework for creative, channel mix, and messaging
• Identify and scale high-performing acquisition tactics across new and existing platforms
• Collaborate with Brand, CRM, and Lifecycle teams to ensure acquisition efforts align with broader customer journey
• Report on performance, learnings, and strategic recommendations to executive stakeholders

WHAT YOU WILL NEED
• Experience performance or acquisition marketing, ideally for a subscription-based or high-recurring revenue DTC product
• Proven experience managing $100M+ annual marketing budgets
• Demonstrated success acquiring users with a strong focus on long-term payback and LTV modeling
• Deep understanding of digital media platforms and bidding strategies across channels
• Experience working cross-functionally with analytics and product teams
• A testing mindset with a passion for experimentation, optimization, and iteration
• Strategic thinker with hands-on ability to drive execution

NICE TO HAVE, BUT NOT A DEALBREAKER
• Experience in high-engagement verticals like streaming or gaming
• Familiarity with BI tools like Looker or Tableau
• Experience working with or marketing within a media company

#Ll-Hybrid

Learn more about Fox Tech at https://tech.fox.com
#foxtech

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-225,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.

Jobcode: Reference SBJ-z392k3-18-97-14-90-42 in your application.