Sales Account Executive
WJZY/WMYT, Fox 46 in Charlotte, NC is seeking a highly motivated, Sales Account Executive to generate advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising to help local and regional advertisers achieve their business objectives through effective TV and digital advertising. We are looking for someone who is energetic, positive, creative and passionate to succeed in the highly competitive environment of media sales. The ideal candidate must possess a solid knowledge of the market, advertising community and have a proven record of sales accomplishments. Must be a self-starter with strong verbal and written communication skills. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Prepares and delivers sales presentations to clients. Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Provides clients with information regarding rates for advertising placement in all media. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Works with clients and station personnel to develop advertisements. Performs other duties as assigned. Strong analytical skills and strategic thinking are critical to the position. Working knowledge of Microsoft Office required and knowledge of media-related software and research tools such as Wide Orbit, Wide Orbit Media Sales, Scarborough and DirectHEAT is a plus. Candidate must possess an aggressive desire to win attitude. A four-year college degree is required. Media sales experience is strongly preferred. Knowledge of media math, TV ratings and web metrics is a plus.
Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.