Full Time Job

Integrated Digital Specialist


Portsmouth, VA 10-12-2020
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description

As a member of the WAVY/FOX43 digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing revenue for the company. The IDS will need to be the expert on digital services and will work with the Digital Sales Director, independently and in conjunction with the WAVY/FOX43 sales team, to achieve budgeted revenue goals in the digital marketing services area.

• Digital marketing sales lead and subject matter expert
• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
• Establish, maintain, and grow meaningful client relationships
• Grow digital marketing business from existing clients
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
• Be an effective partner with the station sales team in generating digital revenue
• Manage digital marketing campaigns to include Google Analytics, Social Media, display, video to include OTT and creative development
• Effective in "four-legged" call situations

Education: BA or BS in Business, Marketing, Advertising or Communications or equivalent experience preferred

• 1+ years of digital marketing or media sales is preferred
• Significant knowledge of the local digital marketing products offered and its effective use for clients
• Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
• Proficient in all social media platforms and Google Analytics
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Up to date on latest trends in digital marketing industry
• Resourceful, self-motivated and a skillful multi-tasker
• Ability to manage account receivables for your book of business
• Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems
• OTT fluency and experience
• PowerPoint presentation creation is a plus

To be considered for this position, you must apply online at https://nexstar.wd5.myworkdayjobs.com/nexstar

No Calls


Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.