Assistant Account Executive - Maverick Travel Public Relations

Job Description

Assistant Account Executive - Maverick Travel Public Relations

Maverick Creative, a Finn Partners company, is looking for a smart, savvy and driven Assistant Account Executive to join our growing team. We are a NYC-based, full-service creative communications agency specializing in travel and lifestyle communications, social media and content creation. We're a passionate, talented group of go-getters who pride ourselves on a razor-sharp awareness of trends and what's next. Our clients are (humble brag) the best in the travel biz, if we do say so ourselves, and include Thompson Hotels, Park Hyatt, Arlo Hotels, Rocco Forte Hotels, RVshare, and others. We are a welcoming and diverse group who prize creativity, respect, kindness, attention to detail, and a positive disposition above all else. We currently offer the following perks:
• Generous time-off policy with extra time off during the summer and office closure between Christmas and New Year's Day
• Travel
• Hotel stays
• Company travel + consumer discounts (from rental cars to Tiffany's!)
• Complimentary reservations of company house in upstate NY
• Frequent happy hours and team outings
• Wellness subsidy
• 401K
• Affordable, comprehensive health insurance
• Hybrid In-Office/WFH schedule

Now that we've (hopefully) sold you on us, let's get to the role.

The AAE will proactively develop media relationships to garner impressive placements in national, regional, trade media (print, broadcast and online). We require someone who is a quick learner, rapidly executes tasks effectively, loves to multi-task, is detail oriented, enjoys working in a fast-paced environment, and who is able to travel to client locations, participate in press trips and attend client events as needed. The AAE must have a passion for the travel and the hospitality industry, enjoy proactively reading and researching trends within the field, and have a knowledge of social media for use in client engagement. In this role, work travel and a valid passport are required (!).

The AAE also assists in researching and analyzing issues relevant to the client in supporting day-to-day public relations account activities and administration. We encourage every team member to excel, and fast track, by impressing us with capabilities above the norm. This role is based in our New York office; NYC metropolitan area qualified residents seeking in-office or WFH schedules are desired.

Responsibilities:
• Support team members by handling daily account activities including client correspondence.
• Answer media lead inquiries, develop pitches and work with targeted media on story development. Serve as the daily contact person for media and Travel PR clients. Handle standard media requests, maintain strong media relationships, and create and update media lists.
• Write and distribute basic materials including pitch letters, news releases, press releases, backgrounders, fact sheets, bios, newsletters, prepared remarks and program elements.
• Research and monitor client's business and industry to maintain a current knowledge base.
• Assist in account administration duties such as client account activity reports. Prepare meeting agendas and meeting notes.
• Assist in research and preparation for new business pitches.
• Coordinate production and distribution of material with internal service departments to create print and video products.
• Organize and implement events and promotions for the client.
• Represent client at events or trade shows.
• Proactively develop relationships with external audiences (media, third party constituencies, etc.) to convey the client's message.
• Assist in the mentorship and coaching of department Interns.
• Contribute to the success of Maverick Creative and our sister agency, FINN Partners Travel & Lifestyle division

Requirements:
• A bachelor's degree
• Prior PR agency work experience, or PR / Communications/ Journalism internship experience.
• Experience working with traditional and social media strategies and campaigns.
• Strong project management skills managing concurrent multiple projects.
• Strong oral and written communication skills (including PR writing and editing skills).
• Must be detail-oriented, organized, self-motivated, focused on achievement, a team player, professional/polished, enthusiastic, service-oriented, and eager to learn.
• Strong ability to thrive in a fast-paced environment, effectively multi-tasking and delivering required results by deadlines.
• Must be able to travel for business as required by the dept., in accordance with Finn Partners policy.
• Experience using all Microsoft Office products.
• Prior experience in travel/tourism public relations is a huge plus but not required,

Jobcode: Reference SBJ-d58p41-216-73-216-173-42 in your application.