Full Time Job

Sr. Publicist College Sports


Bristol, CT 09-01-2023
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
This role is responsible for executing and supporting communications and publicity efforts for the ACC Network and ESPN's College Sports properties, including baseball, lacrosse and wrestling. The role provides PR support for the full portfolio of ACC sports, including football, men's and women's basketball, and more.

• Serve as the communications lead for the ACC Network. Help create, develop and execute publicity strategies for ACCN to drive business goals. Daily duties include pitching and promoting ACCN programming, on-air talent and executives; crafting communications materials; and more.
• Provide PR support for the full portfolio of ACC sports, including football, men's and women's basketball, and more.
• Support all press activities related to ESPN's college networks, as well as PR team initiatives, including college football, bowl games, NCAA Championships, Olympic sports, ratings and all relevant studio programming;
• Support the development and execution of detailed publicity campaigns for a variety of ESPN college sports properties and NCAA Championship events, including baseball, lacrosse, wrestling, and more.
• Secondary PR contact for ESPN's men's college basketball programming
• Oversee day-to-day PR strategy for assigned properties, including schedule announcements, media opportunities, issue management, and more
• Maintain strong working relationships with conference officials at the ACC headquarters, as well as athletic department staff members at ACC member institutions
• Develop press materials, including media kits, releases, fact sheets, bios, plan press events, etc.
• Develop and maintain relationships with key media members in various beats, including television, business, sports, trades, and non-traditional media (blogs, social platforms and influencers)
• Identify and create story angles, pitch them to various media outlets and generate publicity results.
• Coordination of on-air commentator, executive and athlete interviews with press.
• Generate story ideas and multimedia assets to creatively engage a variety of audiences online. This includes regularly creating new content for ESPN PR social platforms and ESPN Front Row, the company's outward facing blog.
• Monitor industry news in print, online and on social media platforms and advise appropriate colleagues of important developments.
• Maintain press lists and create reports that track results related to specific initiatives.
• Build strong internal relationships to work collaboratively across teams and departments.
• Collaborate with designated PR reps from key business partners to drive shared goals.
• Embrace new tools and approaches to serve as a 360 communicator, serving both internal and external audiences.
• When appropriate, act as company liaison and spokesperson with media.
• Support Communications department on other publicity projects as needed.
• Crisis PR and issue management support.
• Understand the demands of working for a 24/7 media company and be willing and available to work evenings and weekends.

• 3-5 years experience in television communications, public relations or media relations working with and pitching reporters beyond sports, securing story placement, managing and reporting follow-up and coordinating events
• Excellent PR, communications and writing skills
• Results-oriented and experienced in media pitching across spectrum of media (TV, print, online, radio, magazines, trades)
• Demonstrated knowledge/understanding of sports, media and news value
• National media contacts across TV (morning/late night), print, online, magazines, radio, trades
• Strategic and creative thinker
• Detail-oriented
• Self-starter and positive personality
• Ability to handle multiple tasks on deadline in fast-paced environment
• Proficiency in social media: Twitter, Instagram, Facebook, TikTok, etc.
• Basic knowledge of TV ratings, sports cable TV and direct-to-consumer landscape preferred
• Flexibility, resourcefulness and an ability to thrive in a fast-paced, changing and growing environment
• Must be able to travel for work/production/events

Required Education:
• Bachelor's degree or equivalent experience in Communications, PR, Journalism or other relevant areas





Jobcode: Reference SBJ-gx213o-44-200-101-84-42 in your application.

Company Profile

ESPN, Inc. is the leading multinational, multimedia sports entertainment entity featuring the broadest portfolio of multimedia sports assets with over 50 business entities.