Sr. Manager CRM, BET

Job Description

Departmental Summary:

The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results.

Position Summary:

ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across channels. This position reports into the Director, CRM.

Responsibilities:
• Partners cross-functionally to deliver best in class experiences to our fans by leveraging data and technology
• Oversee ESPN Bet CRM strategy, as a standalone brand
• Leads ESPN+ Transactional email strategy and implementation
• Collaborates with our ESP to implement and deliver highly personalized fan experiences
• Develops audience strategy and activation leveraging 0 and 1st party data
• Leads segmentation strategies across multiple platforms (Adobe Campaign, Braze) and develop strategic plans to expand data and technology capabilities to improve our targeting and ultimately, our fan experiences
• Implements and endorses operational efficiencies to reduce execution risk, streamline processes, and improve output
• Guides team who will be responsible for QA'ing Email campaigns and trafficking in-app messages
• Move ESPN forward by continuously evolving and advancing our CRM/segmentation capabilities (with data, technology, science, etc.)
• Identifies needs in data, science, segmentation tools, resources, etc. that enable better understanding of audiences, to power deeper segmentation and activation strategies
• Defines what data-science solution is best suited to meet the business need (i.e. business rules, scoring, inferred modeling, predictive modeling, personalization, etc.)
• Works with analytical partners to manage testing plans that optimize audience selection, creative/messaging, frequency, sequencing, etc., and proven ability to lead measurement process to determine results

Qualifications:
• Minimum of 7 years audience and/or data strategy, experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
• Experience managing employees and leading teams
• Proven ability to:
• Act as subject matter expert on state of the data, audiences, technology
• Learn new data and technology systems and maximize the value they can deliver
• Manage complex relationships and negotiating with senior leadership to create alignment and influence leadership as needed
• Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
• Proven success influencing leaders from other teams and organizations with audience prioritization.
• Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed.
• Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity.

Preferred Qualifications:
• Experience with CRM technology and software capabilities
• Experience in data querying/mining, data science, data analyst
• Exposure to executives telling complex data and technology updates, in clear and compelling ways
• Strong knowledge or experience in the sports betting industry

Required Education:
• Bachelor's degree or equivalent in marketing or a related field

Preferred Education
• Master's degree or equivalent in marketing or related field

#ESPNMEDIA

The hiring range for this position in New York, NY is $97,200.00-$130,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Jobcode: Reference SBJ-d5n6w0-216-73-216-222-42 in your application.