Job Description
ESPN is seeking a Social Media Specialist I to work in a role that involves ideating, producing and distributing social content across more than 20 brand accounts and multiple social platforms. The ideal candidate thrives in a team environment and an has a desire to continuously test and learn in an ever-evolving industry. This candidate will report to a Sr. Social Media Specialist or Social Media Manager.
A solid passion and understanding of Soccer is highly preferred, however the incumbent will work across multiple sports verticals.
Responsibilities:
• Performs a wide variety of tasks to shape, create, and distribute content for fans across all ESPN brands on TikTok, Instagram, X, Snap, and Facebook
• Discovers User Generated Content resonates with ESPN Social's audience and brand
• Follows ESPN Social standards of practice, including an adherence to reporting guidelines
• Supports colleagues in ''backreading'' content: catching mistakes and optimizing for each platform
• Utilizes social data to inform content decisions to increase engagement
• On occasion and with supervision, the Social Specialist I will co-lead brainstorming and planning social content for lower-tier events (ex: a player reaching a career milestone, HOF induction etc.)
• Recognizes that sports happen on nights and weekends; such shifts will be regular and required
Qualifications:
• Minimum of 1 years' experience in social media or a closely related field
• Fundamental content creation skills in social media ideation, copy and video/photo editing
• Sound knowledge that spans the sports landscape, including current athletes, rules, and storylines across multiple leagues.
• Must be comfortable quick-turning content when news and live game action are occurring simultaneously
• Strong understanding of internet culture and the role it plays in sports
• Demonstrated communication and organizational skills
Preferred Qualifications:
• Demonstrated news judgement
• Experience using video editing software (e.g. Final Cut, Premiere)
• Experience using photo editing software (e.g. Photoshop, InDesign)
• Reaching young fans (high school and below), women fans and casual, less-avid sports fans is a priority. Knowledge and experience in creating sports content as it intersects with topics like gaming, fashion and pop culture for these audiences is a plus.
Required Education:
• High school diploma or equivalent
Preferred Education:
• Bachelor's degree or equivalent in Journalism, Communications, Media or related field
#ESPNMedia
About ESPN:
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Productions, Inc, which is part of a business we call ESPN.
ESPN Productions, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
Jobcode: Reference SBJ-xkwmpz-216-73-216-165-42 in your application.